Category Head

2 days ago

Gurgaon, Haryana, India Nat Habit Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About Us:
We are making natural living a HABIT little by little. We serve freshly made, 100% natural beauty & wellness products inspired by ancient ayurvedic solutions. We take users back to natural secrets everyday. All our products are certified authentic ayurvedic formulations prepared FRESH in our ayurvedic kitchens with whole grains, grams, milk, yogurt, fruits, flowers, etc, with zero chemicals & zero preservatives. We serve customers Ekdum Taaza everyday �

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role: Category Head

Owner of entire beauty portfolio mix. Lead product development, market entry, market share growth, channel mix & NPS for each category. Responsible for P&L, new customer acquisition & retention strategy for all categories to meet market share & revenue growth KPIs.

Collaborate with internal stakeholders (brand, channel sales/growth, creative) and external agencies and stakeholders. Build an innovation & insight led approach to win.

Responsibilities

  1. Lead the development of annual operating plan for the business. Work closely with channel, brand & creative to deliver on the same.
  2. Lead the portfolio mix planning to meet brand growth goals & ambitions
  3. Lead the P&L for every category, particularly optimizing gross margins & marketing costs
  4. Lead the innovation funnel. End to end management of all NPD / product development in collaboration with R&D.
  5. Develop all aspects of each category: Product, Identity, Architecture, Positioning, Price, Channel Mix.
  6. Initiate and drive category, competition, consumer and customer/ shopper research to drive actionable insights.
  7. Build the new trial & customer retention strategy of each category.
  8. Work closely with brand & creative teams to build effective communication for each category.
  9. Work closely with brand & channel teams to evolve product/price/positioning in order to optimize growth & marketing costs.
  10. Work with brand team for key categories in which you make use of full marketing mix.
  11. Work on product & category experience to drive excellent NPS.

Qualifications & Skills

  1. Bachelors of Engineering / Science / Math / Economics / Medicine + MBA from a premier institute.
  2. 12-15 yrs of growth/sales/business experience.
  3. Experience in consumer facing B2C industries and minimum of 5years in consumer product led brands.
  4. Fair mix of experience in both digital-first businesses as well as legacy brand businesses.
  5. Very strong analytical skills - Data forward decision. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development & shopper behavior.
  6. Clear framework led thinking.
  7. Strong pulse of female consumer behavior & knack to understand consumer psychology.
  8. Strong solutioning ability with a creative bent of mind towards business problems.
  9. Consumer/ customer first approach and demonstrated experience.
  10. Independent decision making ability.
  11. Ability to sustain & enhance the strong collaborative culture of the organization.
  12. Strong bias towards action & hustle.
  13. Excited about building a long term brand.

Reporting Team

Category Managers/ Marketing Associates / Market Research & Insighting Team

Work Location: Udyog Vihar - Sector 18, Gurgaon

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