Customer & Market Primary Research Manager

Customer & Market Primary Research Manager

Job Description SummaryThe role involves leading customer and market research initiatives for GE HealthCare's global Advanced Visualization Solutions (AVS) business, which includes digital technologies used in diagnostic imaging and image-guided therapy. As a key advocate for embedding Voice of Customer (VOC) insights into strategic decisions, the researcher designs and executes studies on market trends, value propositions, pricing, brand awareness, and customer satisfaction. The position requires translating research findings into actionable insights for stakeholders, often presenting to senior leadership.
While it is an individual contributor role, it demands close collaboration with cross-functional teams such as marketing, sales, product development, and legal, as well as coordination with external research agencies and global research counterparts to share best practices and insights.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. Job Description Key responsibilities:

• Collaborate with global AVS product management and marketing teams to advocate for and support their plans for VOC research to generate needed insights for various stages of product development, launch planning and commercialization​. Advise on correct research scoping to meet business requirements.​

• Manage the design and successful implementation of primary VOC research to obtain structured customer feedback across the product lifecycle, in particular related to customer challenges/unmet needs, Value Proposition development/validation, pricing and customer journey - through qualitative, quantitative and mixed research methods.

• Responsibilities include understanding stakeholder objectives, preparing RFP, vendor selection, guiding study design, fieldwork issue resolution, and input/guidance to vendor partners on research results and insights presentation for maximum impact.

• Occasionally involves end-to-end research planning and execution using internally available tools/ resources.

• Synthesize cross-cutting insights from multiple studies as input to AVS segment teams. Act as the customer insights knowledge hub to share intelligence across teams​.

• Identify key customer insights gaps and advise senior management on market and customer trend research needs and opportunities.

• Identify and introduce innovative research methodologies, approaches, and partners.​

• Manage relationship with third-party Research agencies​, in coordination with the Customer Research leads in the other GE HealthCare business units/regions and global Sourcing.

• Understand, educate stakeholders and ensure compliance with (i) external international and national legal and ethical market research regulations/ guidelines and (ii) internal GE HealthCare procedures related to market research in the Healthcare industry​.

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or equivalent

• Minimum of 5 years of experience in customer/market research

• Minimum of 2 years of healthcare industry market and customer research experience

• Experience in the end-to-end design and execution of both qualitative and quantitative customer and market primary research. Demonstrated experience with key customer research methodologies

• Excellent oral and written communications skills, as well as data analysis skills

• Demonstrated ability to analyze and resolve problems, with established project management skills

• Must be willing to work flexible hours to accommodate frequent work during U.S. morning hours

Preferred Qualifications:

• Master's degree in Marketing, Business Management, Data Science, or equivalent

• Proven record of successfully establishing and managing project plans and adjusting to changing circumstances; prioritizing and effectively controlling key milestones of multiple projects simultaneously

• Successful experience working in a global, matrixed team environment and ability to influence diverse, cross-functional stakeholders in multiple locations

• Initiative-taker, works proactively and demonstrates flexibility in approach to changing work priorities

• Creative problem-solving and learning mindset

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you would expect from an organization with global strength and scale, and you will be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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Additional Information

Relocation Assistance Provided: Yes

Experience LevelMid Level

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