Search ad specialist

2 weeks ago

Chennai, Tamil Nadu, India Zigsaw Full time ₹ 24,00,000 - ₹ 36,00,000 per year
Responsibilities:
  • Develop and implement effective search advertising strategies to drive lead generation and increase brand visibility.
  • Manage Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking.
  • Conduct A/B testing and optimization to improve campaign performance and ROI.
  • Analyze campaign data and provide insights and recommendations for optimization.
  • Collaborate with the creative team to develop compelling ad creatives and landing pages.
  • Stay informed about industry trends, best practices, and new technologies in search advertising.
Requirements :
  • Bachelor's degree in Marketing, Advertising, or related field.
  • 3-5 years of experience in search advertising, with a focus on Google Ads.
  • Proven track record of successfully managing large budget campaigns (at least 20 Lakh INR/month) and driving lead generation.
  • In-depth knowledge of Google Ads platform, including keyword targeting, ad formats, and bidding strategies.
Preferred Qualifications (Good to have):
Experience with other digital advertising platforms, such as Facebook Ads or Microsoft Advertising. Certification in Google Ads or other relevant digital marketing certifications. Our Culture: At MassCampaigns, we foster a collaborative and supportive work culture where every team member plays a vital role in driving the company's growth. We value diversity, creativity, and a fun-loving attitude. We encourage individuals who believe they possess the necessary traits to excel in this role to apply, regardless of whether they meet all the specified requirements.

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