Sr. Digital Marketing Executive

13 hours ago

Ludhiana, Punjab, India 11271a2e-b30f-4c23-a49f-68a5c9a2774f Full time ₹ 4,80,000 per year

A Digital Marketing Executive develops and implements digital marketing strategies to promote a brand online, using channels like SEO, social media, and email marketing. Key responsibilities include creating and managing campaigns, analyzing performance data to optimize results, and collaborating with other teams like sales and product. This role requires a combination of creative and analytical skills, a strong understanding of digital tools, and the ability to stay current with industry trends. Key responsibilities

  • Strategy development: Design and execute comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, and email.
  • Campaign management: Oversee the end-to-end execution of marketing campaigns, including budget allocation, content creation, and performance tracking.
  • Analytics and optimization: Monitor key performance indicators (KPIs), analyze campaign performance using tools like Google Analytics, and make data-driven recommendations to improve ROI and user experience.
  • Content and brand consistency: Create and manage content for websites and social media, ensuring brand messaging is consistent across all digital platforms.
  • Cross-functional collaboration: Work with sales, product, and other teams to ensure digital efforts align with overall business goals.
  • Market research: Conduct market research and competitive analysis to identify industry trends and new opportunities.
  • Website and SEO: Optimize websites for search engines to increase organic traffic and improve user experience.
  • Email marketing: Develop and implement email marketing campaigns, including content, segmentation, and analysis of performance metrics.
  • Trend awareness: Stay updated on the latest digital marketing trends and technologies.

Essential skills and qualifications

  • Strong analytical and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Proficiency with digital marketing tools, such as Google Analytics, SEMrush, and various social media platforms.
  • A solid understanding of SEO, PPC, content marketing, and email marketing principles.
  • Experience with data analysis and performance reporting.
  • Ability to work independently and as part of a team, managing multiple projects simultaneously.
  • Creativity and a keen eye for design.
  • A bachelor's degree in marketing, communications, or a related field is often required, along with relevant experience.

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement

Application Question(s):

  • How many years of experience do you have?
  • Are you willing to re-locate to Jalandhar?

Work Location: In person

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