Digital Marketing Executive
9 hours ago
- Develop and manage digital marketing campaigns
- Optimize content for SEO and oversee SEM campaigns
- Manage and create social media content and advertising
- Analyze key metrics and tweak strategy as needed
- Create and manage email marketing campaigns
- Identify trends and insights, and optimize spending and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan and execute all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Analyze and report on customer acquisition and audience behavior
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
- Contribute to the development of strategies for products and services
- Bachelor's degree in Marketing or relevant field
- Proven work experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent written and verbal communication skills
- Ability to work under pressure and meet deadlines
- Team player with a can-do attitude
- Proficiency in MS Office and marketing software
- Certification in Google AdWords/Analytics is a plus
- Experience in eCommerce, retail, or technology industries is desirable
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