Seo Executive

1 day ago

Kolkata, West Bengal, India Sun Dew Solutions Private Limited Full time ₹ 4,00,000 - ₹ 12,00,000 per year

About the Role

We are seeking an SEO Specialist with 35 years of practical experience and a strong focus on Off-Page SEO and authority growth.The role requires a professional who can plan, execute, and manage link-building, outreach, digital PR, and brand authority initiatives - helping clients achieve measurable improvements in domain authority, keyword rankings, and organic traffic.Youll collaborate closely with content strategists, outreach teams, and analytics specialists to drive long-term, sustainable growth.

Key Responsibilities

Off-Page SEO (Primary Focus)

Link-Building & Outreach: Develop and execute white-hat link-building campaigns through guest posting, blogger outreach, and partnerships with high-authority sites.

Digital PR & Content Promotion: Promote linkable assets, secure media mentions, and convert unlinked brand mentions into backlinks through effective PR coordination.

Local SEO & Citations: Manage Google Business Profile and local listings to enhance local search visibility and ensure consistent NAP information across directories.

Competitor & Reputation Analysis: Analyze competitor backlinks and market trends to identify link opportunities; monitor brand mentions and reviews to strengthen online reputation.

Monitoring & Reporting: Track backlink growth, authority metrics, and referral traffic using tools like Ahref and SEMrush, providing monthly performance reports with actionable insights.

On-Page SEO

  • Conduct comprehensive keyword research and mapping for target pages.
  • Optimize meta titles, descriptions, header tags (H1H6), and internal linking structure.
  • Conduct regular technical audits (crawl errors, indexation issues, Core Web Vitals, etc.).
  • Optimize content for search intent, readability, and E-E-A-T factors.
  • Coordinate with content writers to develop SEO-friendly content briefs and outlines.
  • Manage schema markup, structured data, and rich snippets.
  • Monitor and enhance site speed, mobile usability, and accessibility.
  • Track and report keyword rankings, impressions, CTR, and engagement metrics.

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