Influencer Marketer-Strategic Partnership Manager

6 days ago

Kolkata metropolitan area West Bengal, India Salt buzz Full time ₹ 25,00,000 - ₹ 50,00,000 per year

At Saltbuzz, We're building a powerful influencer marketing ecosystem by partnering with businesses, agencies, and networks that share our vision of growth through collaboration. If you thrive on forging connections that drive new revenue pipelines and amplify brand impact — this role is tailor-made for you.

Role: Strategic Partnership Manager – Influencer Marketing

What you'll do:

  • Identify and onboard strategic business partners including agencies, PR firms, talent networks, and platforms to expand Salt Buzz's influencer marketing offerings.
  • Build strong, mutually beneficial alliances that unlock new client opportunities across industries like fashion, lifestyle, FMCG, tech, healthcare, and hospitality.
  • Create joint go-to-market plans with partners for influencer campaigns and brand collaborations.
  • Negotiate partnership structures — from referral models to revenue-sharing and co-branded campaign executions.
  • Coordinate with internal influencer and strategy teams to align partnership opportunities with ongoing campaigns.
  • Track, measure, and report the performance impact of partnerships using analytics tools — focusing on pipeline growth, conversions, and campaign ROI.
  • Stay ahead of influencer marketing and partnership trends to identify emerging collaboration opportunities.
  • Represent Salt Buzz in networking events, industry forums, and partnership meetings to strengthen visibility and credibility in the influencer ecosystem.

What you'll bring:

  • A Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 1–3 years of experience in influencer marketing, business alliances, or growth partnerships.
  • Strong understanding of social media platforms, creator networks, and digital trends.
  • Exceptional communication and relationship-building skills.
  • Strategic thinking with a results-driven mindset.
  • Experience with influencer analytics platforms (like Upfluence, CreatorIQ, or HypeAuditor) is a plus.

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