Tamil Ads Lead

21 hours ago

Bengaluru, Karnataka, India Pocket FM Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Overview:

Founded in 2018, Pocket FM is a premier audio series platform with a global audience of over 200 million+ listeners. We have revolutionized audio storytelling by making it a mainstream entertainment format, featuring episodic storytelling across diverse genres. Our innovative approach has led to an average daily engagement of 120 minutes per user.

Today, we are the largest audio series platform globally, redefining how the world experiences stories, one episode at a time Join us in our journey to recreate the future of entertainment.

About Pocket TV:

Pocket TV is a mobile-first platform revolutionizing how stories are consumed. Created by Pocket FM Corp., Pocket TV delivers high-impact, short-form vertical video micro-dramas featuring rich, emotionally engaging stories. Built on our storytelling DNA, Pocket TV is expanding rapidly in India and is seeking a creative powerhouse to lead its content vision.

Job Summary:

We are seeking a highly creative and strategic Promo Lead to oversee the planning, execution, and delivery of promotional content across platforms for Pocket TV's Tamil Language movies & shows. You will be responsible for conceptualising, supervising, and optimising trailers, teasers, motion posters, and promotional campaigns for Pocket TV platform.

Key Responsibilities:

  • Lead the ideation, scripting, and execution of all promotional assets, including teasers, trailers, bumpers, motion posters, AVs, and digital promos
  • Collaborate with the creative, marketing, production, and editorial teams to ensure high-quality and on-brand promotional content
  • Work closely with editors, designers, voiceover artists, and composers to bring concepts to life
  • Manage multiple campaigns simultaneously while maintaining timelines, budgets, and creative excellence
  • Maintain a strong understanding of platform-specific requirements (YouTube, Instagram, TV, OTT platforms, etc.)
  • Drive innovation in promo formats, storytelling techniques, and visual language

Preferred Experience:

  • 10+ years of experience in creating promotional content for OTT Platforms, Movies, Shows, Radio or Ads experience in Tamil/Telugu Language for use on Digital advertising channels (Facebook, YouTube, Instagram)
  • Advanced experience of editing software (like Adobe Premiere Pro, FCP) and design tools (Photoshop, After Effects)
  • Post-Production experience spanning from edit to final exports in all formats & ratios

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