Marketing Manager

1 week ago

Hyderabad, Telangana, India Zenwork, Inc Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Marketing Manager - Tax1099

Onsite role

About Tax1099

Tax1099 is Zenwork's e-file platform used by businesses and accounting firms to create, deliver, and e-file 1099 and other IRS information returns. Demand peaks November–January ahead of
January 31
deadlines; trust and accuracy drive decisions.

Role Summary

Own and execute
all outbound digital pipeline
for Tax1099 as an
individual contributor
—cold email, LinkedIn Sales Navigator, targeted lists, and micro-ABM plays—to generate qualified meetings, sales-qualified leads (SQLs), and pipeline.

Partners with:
Product Marketing, Sales (AEs), RevOps, Partnerships

Responsibilities

  • Define ICP; build, segment, and enrich target lists; maintain suppressions and list hygiene
  • Craft compliant cold email + LinkedIn outreach; run multi-step sequences and structured tests
  • Launch agile programs (net-new, re-engage, partner/event follow-ups) with clear CTAs
  • Track funnel performance end-to-end; publish weekly insights and iterate
  • Coordinate tight AE handoffs, meeting prep, and feedback loops

Qualifications

  • 4-8 years in B2B demand gen/growth with
    hands-on
    cold email + LinkedIn execution
  • Proven track record of self-sourced SQLs and pipeline (no BDR/SDR support)
  • Strong copywriting, deliverability knowledge, and data hygiene discipline
  • Comfortable with HubSpot/Salesforce, Sales Navigator, Apollo/Outreach, and enrichment tools

Success Metrics (overview)

  • Sales-Qualified Leads (SQLs) generated from outbound
  • Qualified meetings booked with ICP accounts
  • Outbound-sourced pipeline created

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