Junior Brand Strategist

2 weeks ago

Pune, Maharashtra, India Rare Ideas Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Rare Ideas, a leading branding and strategy agency for F&B, hospitality, and retail brands, is seeking a
Junior Brand Strategist
to join our team. This role is ideal for a creative thinker with strong research, copywriting, and presentation skills, passionate about shaping impactful brand strategies and working in a dynamic, collaborative environment.

Job Location: Pune

Job type: Full time, 5days WFO

To Apply:
Email your Resume, Cover Letter & Portfilio(optional) on

Key Responsibilities:

1.Brand Research & Insights:

  • Conduct in-depth research to understand industry trends, competitive landscapes, and consumer behaviors.
  • Analyze data to generate insights that inform brand positioning and strategy.
  • Support primary and secondary research efforts, including interviews, surveys, and competitor analysis.

2.Brand Strategy Development:

  • Assist in creating brand positioning, identity, tone of voice, and communication strategies.
  • Develop clear, compelling brand narratives and strategic concepts aligned with client objectives.
  • Contribute to defining and refining brand guidelines, ensuring consistency across all touchpoints.

3.Copywriting & Content Development:

  • Write sharp, engaging, and on-brand copy for presentations, marketing campaigns, and strategy documents.
  • Create impactful messaging frameworks that resonate with target audiences.
  • Collaborate with designers to ensure content aligns seamlessly with visuals.

4.Presentation & Communication:

  • Design and deliver professional, visually appealing, and persuasive presentations for client pitches and internal meetings.
  • Clearly articulate ideas and strategies to clients and internal teams.
  • Contribute to storytelling in client deliverables, ensuring clarity and impact.

5.Client Collaboration:

  • Participate in client meetings and workshops to understand objectives and communicate ideas effectively.
  • Assist in preparing proposals, reports, and strategic documents for client delivery.
  • Build and maintain strong client relationships through proactive communication.

6.Creative Collaboration:

  • Work closely with the design, content, and strategy teams to ensure alignment with brand goals.
  • Provide strategic input during the creative development process to maintain consistency and quality.

7.Industry Awareness:

  • Stay updated on branding trends, consumer behavior shifts, and industry innovations.
  • Continuously learn about F&B, hospitality, and retail industries to provide fresh, relevant perspectives.

Qualifications:

  • 1-3 years of experience in branding, marketing, or a related field.
  • Bachelor's degree in Marketing, Business, Communication, or a relevant discipline.
  • Strong copywriting skills with a portfolio showcasing your ability to craft impactful content.
  • Proficiency in creating professional presentations (PowerPoint, Keynote, or similar tools).
  • Excellent verbal and written communication skills with attention to detail.
  • Analytical and creative thinking, with the ability to balance data and storytelling.
  • Passion for F&B, hospitality, and retail industries is a must.

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