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Assistant Marketing Manager

2 weeks ago

Mumbai Metropolitan Region, India LUXASIA Full time ₹ 9,00,000 - ₹ 12,00,000 per year

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Paco Rabanne, Salvatore Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent - that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

Key Responsibilities:
Marketing

  • Ensure correct on-site merchandizing and representation of the brand
  • Invest in the best properties through the Brand's A&P Budget to drive the best ROI
  • Work with the brand and the retailer to build the best strategy for launch, BAU & Big events
  • PR events - planning and best in class execution
  • PR seeding- Work with cross functional teams to reduce the cost of each activation and maximize output
  • Timely approvals from the brands for all activations across online and offline for best-in-class execution
  • Monthly updates to brands / management on performance and key indicators and competition
  • Catalogue management - ensure all skus are listed and represented correctly, new skus are added, curated etc
  • Review portals for all visibility and keep management and team up to date on adjacent brands

Retail

  • Merchandising as per brand guidelines at B&M
  • Organize on ground counter activities at B&M as per brand guidelines
  • Push for visibility in store - SOH/Videos

A&P control

  • Help with A&P reconciliation with the finance on monthly basis
  • Prepare monthly A&P working sheet to update to management

KOL and Influencers

  • Identify and work with the best influencers
  • Collaborate with KOL's when possible, in case of barter deals

Social media

  • Manage LUXASIA India handle with minimum number of posts a week
  • Creation and approvals of all posts, captions etc that are posted

Requirements

  • Prior experience of 4-5 years in beauty/ luxury/ e-commerce industry
  • Flexibility and the ability to thrive in a fast-paced environment
  • Experience in Negotiation and Convincing Skill based role
  • Good verbal, listening and written communication skills
  • Intermediate / advanced Excel skills
  • Excellent interpersonal skills and a team player