
Digital Marketing Manager
1 day ago
About Us:
Kallarackal Ladies Collection is a leading retail brand specializing in women's fashion, accessories, and cosmetics. With a strong legacy and growing digital presence, we are now looking for a dynamic Digital Marketing Executive to join our team and elevate our online identity.
Key Responsibilities:
- Content Creation
- Plan, create, and curate engaging content (images, videos, captions, stories, reels) that aligns with brand identity and seasonal campaigns.
- Work closely with photographers and store team for product highlights and customer-based content.
- Social Media Management
- Manage daily operations of our social media handles (Instagram, Facebook, etc.)
- Maintain a consistent posting schedule with high-quality, on-brand content.
- Community Engagement
- Monitor and respond to all DMs, comments, and mentions in a professional and timely manner.
- Engage with followers, influencers, and relevant online communities to increase brand loyalty and visibility.
- Post Scheduling & Campaign Planning
- Use tools like Meta Business Suite, Buffer, or similar to schedule and optimize posts across platforms.
- Collaborate with the team to plan weekly/monthly content calendars and promotional campaigns.
- Performance Monitoring & Reporting
- Track content performance using basic insights (reach, engagement, etc.)
- Suggest improvements based on data and trends.
Job Types: Full-time, Part-time, Permanent, Fresher
Pay: ₹16, ₹25,000.00 per month
Expected hours: 48 per week
Schedule:
- Day shift
- Morning shift
Work Location: In person
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