Social Media Manager

1 day ago

Pune, Maharashtra, India Codigix Infotech Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title: Content & Social Media Strategist

Company name: Codigix Infotech

Location: Pimpri, Pune.

Job Summary:

We are looking for a passionate Content & Social Media Strategist who understands the power of storytelling and social influence. You will play a key role in shaping content strategy, building engaging brand narratives, and managing social media presence for our in-house or client brands. If you are creative, strategic, and driven by results.

Experience: 2 to 3 Years

Key Responsibilities:Reels Strategy & Campaign Planning

  • Lead Reels and short-form video strategy across multiple brands/accounts
  • Identify content opportunities using trend forecasting, competitor benchmarking, and audience insights
  • Develop monthly content themes, campaign concepts, and visual storytelling strategies
  • Collaborate with marketing leads to align Reels content with brand goals (awareness, conversion, education, etc.)

High-Impact Content Writing & Scripting

  • Craft compelling, value-driven scripts for Reels — including hooks, dialogues, storytelling flows, and voiceovers
  • Own the tonality and messaging across different content types (funny, informative, emotional, edgy, etc.)
  • Optimize content length, format, and call-to-actions for performance

Performance-Driven Social Media Planning

  • Oversee the creation and execution of Reels calendars with performance KPIs
  • Analyze metrics (reach, shares, saves, completion rate) to refine content strategies
  • Coordinate with in-house or freelance creators, editors, and designers for smooth content delivery

Brand Strategy & Growth

  • Contribute to brand storytelling, tone, and positioning.
  • Assist in influencer collaborations and community engagement strategies.
  • Work closely with marketing heads to drive visibility and conversions through content.

Required Skills:

  • Expertise in Instagram Reels format, tone, timing, hooks, and trend mapping
  • Advanced scripting and storytelling ability for business, lifestyle, and influencer-driven content
  • Hands-on experience in creating content calendars and campaign plans
  • Strong knowledge of performance metrics and creative optimization
  • Familiarity with tools like Meta Suite, Instagram Insights, Google Sheets, Notion, Trello
  • Experience working with designers, editors, and influencers

Job Type: Full-time

Pay: ₹20, ₹35,000.00 per month

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