Marketing Analyst

2 days ago

Gurgaon, Haryana, India Sbi Cards And Payment Services Limited Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Assistant Vice President - Marketing Analyst

About Us

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What's in it for YOU

  1. SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
  2. Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
  3. Dynamic, Inclusive and Diverse team culture
  4. Gender Neutral Policy
  5. Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
  6. Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Responsible for market & competitor benchmarking, preparing dashboard & reporting of Key metrics (both internal and external), forecasting & market sizing, data & analysis and SPOC from marketing for RBI related implementation, Board, Investor and cross functional activities. Work directly with CS&MO and his direct team.

Role Accountability

  1. 1.Keep abreast of the changing payment landscape and provide strategic insights to CS&MO
  2. 2 Keep track of all external reports and information thru all channels
  3. Keep track of all external and consumer trends on overall basis to ensure that organization is aligned to the same
  4. Ensure synopsis of the same as relevant to the Company
  5. Ensure subscription if required to all relevant information
  6. Prepare reports from external information
  7. Ensure information dissemination at all relevant mechanisms

Measures of Success

  1. Track all trends and back with data
  2. Update senior management of the same
  3. Consumer trends and External data benchmarking quality

Technical Skills / Experience / Certifications

  1. Functional Skills and Understanding nuance of payments landscape
  2. Ability to collate and synthesize information
  3. High level of expertise with presentation skills & data
  4. Ability to work with external parties for information collection

Competencies critical to the role

  1. Planning & Organizing
  2. Analytical Ability
  3. Negotiation & Influencing
  4. Innovation & Problem Solving
  5. Teamwork & Collaboration

Qualification

MBA /PGDBM from Top College

Preferred Industry

Consulting , Business Analyst

Experience LevelExecutive Level

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