Marketing Intelligence Analyst

2 days ago

Gurgaon, Haryana, India Medhavi Skills University Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview: Were seeking a data-savvy Market Research & Pre-Sales Analyst to power our B2B growth team. This hybrid role blends pre-sales support with deep market research to generate actionable insights, mini reports, and account intelligence for demand generation and ABM campaigns. Ideal for an MBA graduate with strong analytical skills, business acumen, and hands-on experience with research tools and spreadsheets.

Key Responsibilities:


• Conduct in-depth secondary research across target industries and accounts.


• Create ABM-focused mini-reports with company profiles, org charts, and insights.


• Build and maintain clean lead lists using tools like Apollo, Sales Navigator, ZoomInfo.


• Support GTM teams with stakeholder maps, segmentation, and opportunity analysis.


• Extract data from public sources and convert it into concise, actionable briefs.


• Manage and analyse data in Excel and Google Sheets.


• Contribute to campaign strategy by identifying decision-makers and market trends.


• Web/Data scraping using in-demand AI tools to gather market intelligence

Qualifications:


• MBA in Marketing, Strategy, Analytics, or related field.


• 0-2 years in market research, pre-sales, or business analysis.


• Strong analytical thinking, report writing, and business understanding.
• Proficient in tools like ZoomInfo, Apollo, Sales Navigator, etc.


• Excellent with Excel/Google Sheets and stakeholder communication.

Preferred Skills:


• Experience with ABM, lead enrichment, and data scraping tools.


• Understanding of B2B buyer journeys and marketing automation platforms (e.g., HubSpot, Zoho).


• Familiarity with data compliance norms (e.g., GDPR).

Key Skills:

Market Research, Pre-Sales Support, Strategic Analysis, Account-Based Marketing, Business Research, Secondary Research, Data Scraping, Lead Generation, Excel & Google Sheets, Go-to-Market Strategy, Insight Reporting, B2B Marketing

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