Marketing- SEO, Google AdWords and Social Media Executive

Marketing- SEO, Google AdWords and Social Media Specialist

Summary: We are seeking a results-driven Social Media, SEO & Google Ads Specialist to join our marketing team. The ideal candidate will be responsible for driving organic and paid traffic, improving online visibility, and optimizing campaigns for maximum ROI. This role requires hands-on expertise in SEO strategy, Google Business Profile optimization, and Google Ads campaign management, with strong analytical and communication skills.

Key Responsibilities:

SEO Optimization & Strategy -

· Conduct keyword research and competitor analysis to identify optimization opportunities.

· Optimize website structure, metadata, and content for search engine rankings.

· Implement off-page SEO strategies including link-building, outreach, and local citations.

· Monitor and report SEO performance using tools like SEMrush, Ahrefs, Moz, Google Analytics, and Search Console.

· Stay updated with Google algorithm changes and apply best practices.

Local SEO & Google Business Profile (GMB) Management -

· Manage and optimize Google Business Profile listings to improve local search visibility.

· Ensure NAP (Name, Address, and Phone) consistency across platforms.

· Conduct local SEO audits and implement review generation & reputation management strategies.

· Track local search performance metrics such as Local Pack rankings, impressions, calls, and direction requests.

Google Ads Management -

· Plan, create, and optimize Google Ads campaigns (Search, Display, and Remarketing).

· Conduct A/B testing for ad creatives, headlines, and landing pages.

· Monitor and optimize campaigns to improve CTR, conversion rate, and quality scores.

· Manage ad budgets and adjust bids to achieve campaign goals.

· Prepare performance reports with actionable insights for management.

Cross-Functional Collaboration -

· Work closely with content, design, and development teams to ensure SEO and Ads strategies align with business goals.

· Recommend improvements for landing pages to enhance conversions and user experience.

Social Media Manager

• Creates and implements social media strategies.
• Plans content calendars and campaigns.
• Monitors analytics and engagement metrics.
• Manages team or freelancers for content creation.

Content Creator / Social Media Content Specialist

• Produces engaging posts, images, videos, and reels.
• Writes captions, blogs, or scripts.
• Aligns content with brand voice.
• Stays updated on trends and platform features.

Community Manager

• Interacts with followers and responds to comments/messages.
• Builds relationships with the audience.
• Monitors brand reputation online.
• Hosts live sessions or online events.

Social Media Analyst / Data Analyst

• Tracks performance metrics and KPIs.
• Provides insights for improving campaigns.
• Prepares reports for management.
• Suggests data-driven strategy adjustments.

Paid Media / Social Media Advertiser

• Manages paid campaigns (Facebook Ads, Instagram Ads, etc.).
• Optimizes budgets and targeting.
• Analyzes ROI and ad performance.
• A/B tests ad creatives and strategies.

Skills & Qualifications

· Education: Bachelor's degree in Marketing, Business, IT, or a related field. Certification in Google Ads/Analytics is a strong plus.

Experience:

· 3–5 years of hands-on experience in SEO, Local SEO, and Google Ads campaign management.

· Proven success in improving rankings and driving leads through both organic and paid channels.

Technical Skills:

· Proficiency with SEO tools (SEMrush, Ahrefs, Moz, BrightLocal, etc.).

· Strong command of Google Ads, Google Business Profile Manager, Google Analytics, and Search Console.

· Familiarity with keyword research tools (Google Keyword Planner, Ubersuggest, etc.).

Core Competencies:

· Strong analytical skills with data-driven decision-making ability.

· Excellent written and verbal communication skills in English.

· Ability to multitask and manage multiple campaigns across industries.

· Basic understanding of IT services (web/app development, UI/UX, digital solutions) is an added advantage.

Job Types: Full-time, Permanent

Pay: ₹15, ₹23,000.00 per month

Benefits:

• Provident Fund

Work Location: In person