Digital Marketing Specialist

1 day ago

Vijayawada, Andhra Pradesh, India 4Kids Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Description
: Digital Marketing (3–4 Years Experience)

Location :
Vijayawada, Andhra Pradesh

Company: VC Nutri Foods Pvt Ltd (Brand: 4Kids)

About Us :

VC Nutri Foods Pvt Ltd, under the brand 4Kids, is one of India's fastest-growing

confectionery companies, offering a wide range of chocolates, candies, jellies, cakes,

and more. With a strong presence across 15+ states in India and exports to 8+

countries, we are now strengthening our digital marketing presence to reach millions

of consumers directly.

Role Overview:

We are seeking a Digital Marketing Specialist with 3–4 years of proven experience

who can work closely with the Sales & Marketing teams to plan, execute, and optimize

our digital presence. The role involves building performance-driven campaigns,

managing our website, and growing brand awareness across digital platforms.

Key Responsibilities:

Strategy & Planning

  • Develop and execute digital marketing strategies aligned with overall sales &

marketing goals.

  • Collaborate with the Sales & Marketing teams to design integrated campaigns

that drive product visibility, demand generation, and brand recall.

Performance Marketing

  • Plan and run paid campaigns (Google Ads, Meta Ads, YouTube, Amazon/Flipkart

ads if needed).

  • Monitor ROI, CPC, CTR, and conversions for ongoing optimization.

  • Build remarketing and funnel-based ad strategies.

Content & Social Media

  • Manage brand presence on Instagram, Facebook, YouTube, LinkedIn, and

emerging platforms.

  • Coordinate content creation (creatives, videos, reels, blogs).

  • Develop influencer & partnership campaigns to amplify reach.

Website & SEO

  • Manage and update company website for product launches, campaigns, and

SEO.

  • Ensure smooth UX/UI and optimize for leads & conversions.

  • Implement SEO strategies (on-page, off-page, technical).

Analytics & Reporting tools

  • Track campaign performance using Google Analytics, Ads Manager, and other

  • Share regular performance reports with leadership & sales teams.

  • Suggest data-backed improvements for future campaigns.

Collaboration:

  • Work closely with Sales teams to generate and nurture leads.

  • Partner with the offline marketing team for integrated online-offline campaigns.

  • Coordinate with external agencies or vendors when required.

Key Skills & Requirements:

  • 3/4 years of experience in digital marketing (preferably FMCG / consumer

brands).

  • Strong understanding of performance marketing, SEO, SEM, and social

media marketing.

  • Hands-on experience with tools like Google Ads, Meta Ads Manager, Analytics,

WordPress/Shopify (or similar CMS).

  • Ability to design and execute ROI-driven campaigns.

  • Good creative sense, strong communication skills, and ability to work

cross-functionally.

  • Knowledge of regional markets and languages is a plus.

Education:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.

  • Digital Marketing certifications (Google, Meta, HubSpot, etc.) will be an

advantage.

What We Offer?

  • Opportunity to build & lead digital marketing for a growing FMCG brand.

  • Work in a dynamic, growth-oriented environment with cross-functional exposure.

  • Competitive compensation with performance-based growth opportunities

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