
Digital Marketing Specialist
7 hours ago
Job Description
: Digital Marketing (3–4 Years Experience)
Location :
Vijayawada, Andhra Pradesh
Company: VC Nutri Foods Pvt Ltd (Brand: 4Kids)
About Us :
VC Nutri Foods Pvt Ltd, under the brand 4Kids, is one of India's fastest-growing
confectionery companies, offering a wide range of chocolates, candies, jellies, cakes,
and more. With a strong presence across 15+ states in India and exports to 8+
countries, we are now strengthening our digital marketing presence to reach millions
of consumers directly.
Role Overview:
We are seeking a Digital Marketing Specialist with 3–4 years of proven experience
who can work closely with the Sales & Marketing teams to plan, execute, and optimize
our digital presence. The role involves building performance-driven campaigns,
managing our website, and growing brand awareness across digital platforms.
Key Responsibilities:
Strategy & Planning
- Develop and execute digital marketing strategies aligned with overall sales &
marketing goals.
- Collaborate with the Sales & Marketing teams to design integrated campaigns
that drive product visibility, demand generation, and brand recall.
Performance Marketing
- Plan and run paid campaigns (Google Ads, Meta Ads, YouTube, Amazon/Flipkart
ads if needed).
Monitor ROI, CPC, CTR, and conversions for ongoing optimization.
Build remarketing and funnel-based ad strategies.
Content & Social Media
- Manage brand presence on Instagram, Facebook, YouTube, LinkedIn, and
emerging platforms.
Coordinate content creation (creatives, videos, reels, blogs).
Develop influencer & partnership campaigns to amplify reach.
Website & SEO
- Manage and update company website for product launches, campaigns, and
SEO.
Ensure smooth UX/UI and optimize for leads & conversions.
Implement SEO strategies (on-page, off-page, technical).
Analytics & Reporting tools
Track campaign performance using Google Analytics, Ads Manager, and other
Share regular performance reports with leadership & sales teams.
Suggest data-backed improvements for future campaigns.
Collaboration:
Work closely with Sales teams to generate and nurture leads.
Partner with the offline marketing team for integrated online-offline campaigns.
Coordinate with external agencies or vendors when required.
Key Skills & Requirements:
- 3/4 years of experience in digital marketing (preferably FMCG / consumer
brands).
- Strong understanding of performance marketing, SEO, SEM, and social
media marketing.
- Hands-on experience with tools like Google Ads, Meta Ads Manager, Analytics,
WordPress/Shopify (or similar CMS).
Ability to design and execute ROI-driven campaigns.
Good creative sense, strong communication skills, and ability to work
cross-functionally.
- Knowledge of regional markets and languages is a plus.
Education:
Bachelor's degree in Marketing, Business, Communications, or a related field.
Digital Marketing certifications (Google, Meta, HubSpot, etc.) will be an
advantage.
What We Offer?
Opportunity to build & lead digital marketing for a growing FMCG brand.
Work in a dynamic, growth-oriented environment with cross-functional exposure.
Competitive compensation with performance-based growth opportunities
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