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Digital marketing Lead

2 weeks ago

Coimbatore, Tamil Nadu, India Technox Technologies Full time ₹ 2,50,000 - ₹ 3,00,000 per year

A senior digital marketing executive develops and manages digital marketing strategies across channels like SEO, social media, and email to increase brand awareness and drive leads. Key responsibilities include overseeing campaigns, analyzing performance metrics, managing budgets, mentoring junior staff, staying updated on trends, and reporting on KPIs to achieve marketing objectives and maximize ROI. Key Responsibilities

  • Strategy Development:Design and execute comprehensive digital marketing strategies aligned with business goals.
  • Campaign Management:Oversee and optimize campaigns across various digital channels, including PPC, social media, email, and display advertising.
  • Performance Analysis:Monitor, analyze, and report on campaign performance, measuring KPIs to provide insights and optimize performance.
  • Content and Branding:Create and manage content for digital channels, ensuring brand consistency and alignment with marketing strategies.
  • Team Leadership:Mentor and guide junior digital marketing team members to achieve marketing goals.
  • Budget Management:Prepare and manage the digital marketing budget, ensuring optimal allocation and impact.
  • Cross-functional Collaboration:Work with internal teams and external agencies to ensure cohesive marketing initiatives and brand communication.
  • Market Intelligence:Conduct market and competitor analysis to identify trends, opportunities, and areas for improvement.
  • Continuous Learning:Stay up-to-date with the latest digital marketing trends, best practices, and new technologies to explore and implement new opportunities.
  • Optimization:Use data and insights to optimize campaigns, improve user experience, and increase conversion rates.

Job Type: Full-time

Pay: ₹25, ₹30,000.00 per month

Experience:

  • Digital marketing: 3 years (Required)

Work Location: In person