Digital Marketing Specialist

1 week ago

Coimbatore, Tamil Nadu, India Vivid Led System Full time ₹ 70,000 - ₹ 28,00,000 per year

Job Overview:

We are seeking a passionate and results-driven 
Digital Marketing Specialist
 to join our dynamic team at Vivid Led System. The ideal candidate will lead our digital presence, plan strategic campaigns, manage social media, create engaging content, optimize for SEO and GEO, and execute high-impact performance marketing initiatives to enhance brand visibility, engagement, and lead generation.

Key Responsibilities:
1. 
Digital Marketing Planning

  • Develop and implement comprehensive digital marketing strategies aligned with company goals.
  • Identify target audiences, define KPIs, and create measurable digital campaigns.
  • Stay up-to-date with industry trends, competitor activities, and emerging digital technologies.

2. 
Social Media Management

  • Plan, create, and manage content across LinkedIn, Instagram, Twitter, Facebook, and other relevant platforms.
  • Monitor and engage with online communities, respond to queries, and manage social media growth.
  • Design social calendars, coordinate posting schedules, and ensure brand consistency.

3. 
Performance Marketing

  • Plan and execute paid marketing campaigns across Google Ads, LinkedIn Ads, and social media platforms.
  • Optimize campaigns for conversions, lead generation, and ROI.
  • Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.

4. 
SEO and GEO Optimization

  • Perform keyword research and implement on-page and off-page SEO best practices.
  • Optimize website content, meta tags, images, and structure for search visibility.
  • Manage local GEO-targeted campaigns to enhance regional visibility and generate local leads.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 4+ years of experience in digital marketing, preferably in B2B or technology industries.
  • Strong knowledge of digital tools: Google Analytics, Google Ads, SEO tools (Ahrefs, SEMrush), social media platforms, and content management systems.
  • Creative mindset with excellent writing and communication skills.
  • Data-driven with the ability to analyze performance and optimize strategies.
  • Basic graphic design and video editing skills are a plus.

What We Offer:

  • Dynamic and innovative work environment.
  • Opportunity to work on cutting-edge LED solutions in a fast-growing industry.
  • Supportive team with growth and learning opportunities.
  • Attractive compensation and performance-based incentives.

Apply Now:
If you're passionate about digital marketing and ready to take the next step in your career, join us at Vivid Led System and be part of our growth journey.

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