Marketing Analytics
19 hours ago
Job Description
We are hiring an experienced Marketing Analytics professional to drive data-based decision making and improve marketing performance across channels. The role requires strong analytical, technical, and communication skills, with hands-on expertise in marketing tech and advanced analytics.
Responsibilities
- Analyze marketing performance and customer journeys using SQL, Python, and analytics tools.
- Work with GA4, Adobe Analytics, SFMC, Marketo for insights and optimization.
- Support MMM, MTA, attribution, and ROI analysis to improve spend efficiency.
- Translate data into clear insights for Marketing and Leadership teams.
- Partner with cross-functional teams to drive growth and personalization initiatives.
Must-Have
- 8+ years in Marketing Analytics.
- Strong SQL + Python skills.
- Hands-on experience with GA4, Adobe Analytics, SFMC, Marketo.
- Expertise in campaign analysis, attribution, and data storytelling.
Good-to-Have
- Degree in Statistics/Math/CS.
- Tableau and reporting automation experience.
- Experience in global or travel industry environments.
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