Manager – Marketing Analytics

Job Title:
Manager – Marketing Analytics/Growth Analyst

Job Level:
Manager

Report to:
AVP

Department:
Marketing

Organization:
airpay money pvt ltd )

Location:
Navi Mumbai

Job Summary
The Marketing Analyst will play a key role in driving data-backed decision-making by collecting, analysing, and interpreting market trends, consumer behaviour, and campaign performance. The role involves monitoring key marketing metrics, generating insights, and providing actionable recommendations to improve ROI across channels.

The candidate will work closely with cross-functional teams including digital, branding, product, and sales to enhance targeting strategies and optimize campaign effectiveness. They will also support the development of dashboards, reports, and forecasting models to track performance and identify growth opportunities.

Strong analytical thinking, attention to detail, and proficiency in data visualization tools are essential. The ideal candidate is proactive, insights-driven, and passionate about turning complex data into clear business strategies.

Key Responsibilities

• Analyze user behavior, transaction patterns, app usage trends, and engagement metrics to uncover growth opportunities and improve user retention.
• Track the performance of marketing campaigns (paid, organic, referral, influencer, content-driven) and optimize ROI, CAC, CLV, and conversion funnel metrics.
• Develop actionable insights to support customer segmentation strategies (e.g., savers, investors, spenders, millennials, working professionals, etc.).
• Work closely with product and UX teams to refine onboarding flows, improve feature adoption (budgets, savings goals, investments tracking), and reduce drop-offs.
• Monitor competitor apps, fintech trends, financial product preferences, and consumer insights to guide feature positioning and differentiation strategies.
• Create dashboards and performance reports using various analytics tools (Google Analytics, GA4, Clevertap, MoEngage, Mixpanel, Appsflyer,
• Data visualization, programming, etc.) to support decision-making for growth, content, and engagement teams.
• Measure and improve the success of gamification, notifications, rewards, and personalized finance nudges based on data insights.
• Managing and analysing email campaigns is an added advantage
• Support forecasting models for user growth, retention, monetization strategies (premium plans, affiliate revenue, partnerships), and user lifetime value optimization.

Required Qualifications

• Bachelor's degree in marketing, Business Administration, Economics, Statistics, Finance, or related fields.
• MBA/PGDM (Marketing/Analytics/Finance) or master's in data/business Analytics is preferred
• Understanding of digital marketing metrics (CAC, CLV, engagement rate, retention, churn, ROI).
• Knowledge of fintech/PFM trends, consumer finance behaviour, and digital financial products in India (UPI usage, mutual fund investing, savings habits, credit usage, etc.).
• Experience in campaign performance, tracking across social media, search, affiliate, and influencer channels is desirable.

Skills And Experience

• 6-7 years of work experience in market analytics is preferred.
• Proficiency in data analytics tools (e.g., Google Analytics, Mixpanel, Appsflyer, CleverTap, GA4, MoEngage, etc.).
• Hands-on experience with Excel/Google Sheets (advanced functions, dashboards, pivot tables).
• Working knowledge of SQL or basic data querying (highly preferred).
• Familiarity with BI tools such as Tableau, Power BI, or Looker is a plus.
• Understanding of A/B testing, cohort analysis, funnel analysis, and attribution models.
• Strong analytical thinking with the ability to convert insights into actionable strategies.
• Good communication and presentation skills for cross-functional collaboration (Product, Growth, UX, Content).
• Detail-oriented with problem-solving mindset.