Sales & Marketing Head

10 hours ago


Ahmedabad, Gujarat, India Adani Enterprises Ltd Full time ₹ 40,00,000 - ₹ 60,00,000 per year

Head - Sales & Marketing

  1. 1. Strategic Sales Leadership
  • Develop and execute sales strategies across B2B (OEMs, EPCs, Industrial), B2C (retail, channel), and institutional/government segments.
  • Drive market penetration and revenue growth across geographies and product verticals.
  • Build and lead national and regional sales teams with performance-driven KPIs.
  1. 2. Product & Technical Expertise
  • Maintain comprehensive knowledge of copper wire SKUs including:
  • Housing wires (FR, FRLS, HRFR, ZHFR)
  • Flexible wires (multi-strand, twin core)
  • Control and instrumentation cables
  • Power cables (LT/HT, XLPE insulated)
  • Solar cables (UV-resistant, TUV certified)
  • Fire survival and flame-retardant cables
  • Data and communication cables (LAN, coaxial, CCTV)
  • Collaborate with R&D and production for new product development and SKU rationalization.
  1. 3. Market Research & Pricing Strategy
  • Conduct market intelligence, competitor benchmarking, and customer segmentation.
  • Define pricing models, discount structures, and margin optimization strategies.
  • Monitor market trends and adjust strategies to maintain competitiveness.
  1. 4. Channel & Distribution Management
  • Build and manage a nationwide network of distributors, dealers, and channel partners.
  • Design and implement channel incentive programs and performance tracking systems.
  • Ensure product availability, visibility, and service levels across all sales points.
  1. 5. Government & Institutional Sales
  • Lead tendering processes for government, PSUs, and infrastructure projects.
  • Relationship management with PSU's and Infrastructure projects for business generation and retentions.
  • Ensure contracting and compliance with regulatory and documentation requirements.
  1. 6. Branding, Advertising & Digital Marketing
  • Define brand positioning and oversee Above The Line (ATL)/Below the Line (BTL) campaigns.
  • Lead digital marketing initiatives including:
  • SEO/SEM and paid media strategies
  • Social media engagement and content marketing
  • Email marketing and lead nurturing
  • Performance analytics and conversion optimization
  • Manage e-commerce platforms and digital sales channels (B2B portals, retail marketplaces).
  • Integrate CRM and marketing automation tools for campaign execution and customer insights.
  1. 7. Sales Planning, Forecasting & Credit Control
  • Lead sales forecasting, budgeting, and demand planning using data analytics.
  • Define credit policies and monitor receivables across channels.
  • Minimize bad debts and ensure compliance with credit norms.
  1. 8. Leadership & Team Development
  • Build, mentor, and retain a high-performing sales and marketing team.
  • Foster a culture of accountability, customer centricity, and continuous improvement.
  • Promote cross-functional collaboration with R&D, production, and finance.
Education Qualification:
  • Essential: MBA in International Business / Marketing
  • Knowledge of e-Commerce platforms (Web and App based)
  • Desirable: B.Tech (Electrical)
Certification required:
  • Professional certifications in Sales and Marketing are a plus

Experience:

  • 20-25 years in Sales, with at least 8 years in the Copper Wire and Cable industry in Sales and Marketing at leadership role.
  • Experience in B2B/B2C sales, preferably in electricals, cables, or building materials. Proven track record in channel development, credit control, and team development.
Experience LevelExecutive Level
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