Marketing Manager

2 days ago

Gurgaon, Haryana, India Medanta Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Objective

The Marketing Manager Homecare will be responsible for driving end-to-end marketing initiatives across India for the organization's growing Homecare vertical (covering nursing services, general assistance, physiotherapy, and medical equipment rental & sales). The role involves developing brand visibility, creating marketing collaterals, driving lead generation, and supporting the digital and business teams to achieve business objectives of Homecare portfolio.

Job Responsibilities:

  • Develop and execute pan-India marketing strategies for Homecare services (nursing, general assistants, physiotherapy, equipment rental & sales).
  • Design and manage collaterals, brochures, leaflets, and branding materials in line with corporate brand guidelines.
  • Plan and implement promotional campaigns and on-ground activations to drive service visibility and awareness.
  • Collaborate with the Digital Marketing team for online campaigns, lead generation, SEO/SEM, and social media initiatives.
  • Drive data capture, inquiry generation, and customer conversion through targeted marketing programs.
  • Manage agencies and vendors for creative, printing, events, and ensure timely and cost-effective execution.
  • Coordinate with Sales, Operations, and Clinical teams for campaign rollouts and internal communication.
  • Track marketing performance, measure ROI, and present periodic reports to leadership.
  • Lead community engagement and RWA activities to strengthen brand presence across regions.

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