Digital Marketing Manager

2 days ago


Kannur, Kerala, India Infonode Technologies Full time ₹ 22,000 - ₹ 28,000 per year
  1. Digital Marketing & Performance Marketing

  2. Develop and execute multi-channel digital marketing strategies aligned with company goals.

  3. Manage and optimize PPC campaigns (Google Ads, Meta/Facebook Ads, LinkedIn Ads, YouTube Ads) to drive traffic and conversions.
  4. Monitor KPIs like CTR, CAC, CPL, ROAS, and continuously improve performance using analytics tools.
  5. Leverage marketing automation tools like HubSpot, Mailchimp, or Zoho for nurturing campaigns.

  6. Lead Generation, Sales Outreach & Cold Calling

  7. Design and implement lead generation strategies through inbound and outbound channels.

  8. Proactively reach out to potential clients via cold calling, email campaigns, LinkedIn outreach, and follow-up processes.
  9. Collaborate with the sales team to align marketing efforts with revenue goals.

  10. Content Creation & Social Media Marketing

  11. Plan and manage the content calendar including blog posts, newsletters, landing pages, and case studies.

  12. Create and distribute content across social platforms (LinkedIn, Instagram, X/Twitter, Facebook, YouTube, Threads) to build brand awareness.
  13. Utilize video marketing (short-form content, reels, explainers, product demos) as part of content and ad strategies.
  14. Monitor engagement, reach, and growth across channels.

  15. Graphic Design, Video & Brand Positioning

  16. Work with designers to create compelling marketing materials: ad banners, carousels, infographics, brochures, landing pages, and short-form videos.

  17. Ensure visual content aligns with brand identity and digital touchpoints.
  18. Knowledge of tools like Canva, Adobe Suite, Figma, or basic video editing (e.g., CapCut, Premiere Pro) is a plus.

  19. Market Research & AI-Driven Marketing Strategy

  20. Stay ahead of digital marketing trends, emerging AI tools, and competitor strategies.

  21. Use tools like ChatGPT, Jasper, Notion AI, SEMrush, or Surfer SEO to enhance productivity and creativity.
  22. Conduct regular market analysis to uncover new growth opportunities and campaign ideas.

  23. Team Management

  24. Lead and guide a small marketing team to achieve monthly and quarterly goals.

  25. Assign tasks, track performance, and offer coaching or training as needed.
  26. Foster a collaborative, results-oriented, and learning-driven environment.

Preferred Candidate Profile

  • 3+ years of proven experience in digital marketing, performance marketing, content strategy, and lead generation.
  • Background in sales, business development, or lead nurturing via cold calling and follow-ups.
  • Strong knowledge of SEO, SEM, email marketing, social media, and conversion rate optimization (CRO).
  • Familiarity with tools like Google Analytics, Meta Business Manager, Search Console, HubSpot, Buffer, Zoho Campaigns, Mailchimp, etc.
  • Excellent communication skills with fluency in English.
  • Creative thinker with the ability to manage multiple campaigns and deadlines.
  • Passionate about AI, emerging tech, and modern marketing trends.
  • Bonus: Experience with short-form video editing, influencer outreach, or community building.

Job Type: Full-time

Pay: ₹22, ₹28,000.00 per month

Work Location: In person



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