Digital Marketing Manager

3 weeks ago

Kannur, Kerala, India Infonode Technologies Full time

1 Digital Marketing Performance Marketing Develop and execute multi-channel digital marketing strategies aligned with company goals Manage and optimize PPC campaigns Google Ads Meta Facebook Ads LinkedIn Ads YouTube Ads to drive traffic and conversions Monitor KPIs like CTR CAC CPL ROAS and continuously improve performance using analytics tools Leverage marketing automation tools like HubSpot Mailchimp or Zoho for nurturing campaigns 2 Lead Generation Sales Outreach Cold Calling Design and implement lead generation strategies through inbound and outbound channels Proactively reach out to potential clients via cold calling email campaigns LinkedIn outreach and follow-up processes Collaborate with the sales team to align marketing efforts with revenue goals 3 Content Creation Social Media Marketing Plan and manage the content calendar including blog posts newsletters landing pages and case studies Create and distribute content across social platforms LinkedIn Instagram X Twitter Facebook YouTube Threads to build brand awareness Utilize video marketing short-form content reels explainers product demos as part of content and ad strategies Monitor engagement reach and growth across channels 4 Graphic Design Video Brand Positioning Work with designers to create compelling marketing materials ad banners carousels infographics brochures landing pages and short-form videos Ensure visual content aligns with brand identity and digital touchpoints Knowledge of tools like Canva Adobe Suite Figma or basic video editing e g CapCut Premiere Pro is a plus 5 Market Research AI-Driven Marketing Strategy Stay ahead of digital marketing trends emerging AI tools and competitor strategies Use tools like ChatGPT Jasper Notion AI SEMrush or Surfer SEO to enhance productivity and creativity Conduct regular market analysis to uncover new growth opportunities and campaign ideas 6 Team Management Lead and guide a small marketing team to achieve monthly and quarterly goals Assign tasks track performance and offer coaching or training as needed Foster a collaborative results-oriented and learning-driven environment Preferred Candidate Profile 3 years of proven experience in digital marketing performance marketing content strategy and lead generation Background in sales business development or lead nurturing via cold calling and follow-ups Strong knowledge of SEO SEM email marketing social media and conversion rate optimization CRO Familiarity with tools like Google Analytics Meta Business Manager Search Console HubSpot Buffer Zoho Campaigns Mailchimp etc Excellent communication skills with fluency in English Creative thinker with the ability to manage multiple campaigns and deadlines Passionate about AI emerging tech and modern marketing trends Bonus Experience with short-form video editing influencer outreach or community building Job Type Full-time Pay 22 000 00 - 28 000 00 per month Work Location In person

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