General Manager

Job Description – General Manager - Sales

Position Title: General Manager - Sales

Reports To: CEO

Location: Aubree Le Chocolatier, Bengaluru

Department: Sales & Marketing

Role Overview:

The General Manager - Sales will be responsible for driving growth, profitability, and operational excellence across Aubree's consumer-facing businesses. This includes Experience Centers, Hubs, Sales Operations, Corporate Sales, Aggregator partnerships, Business Development, and Expansion initiatives. The role requires strong leadership, strategic vision, and hands-on execution to ensure Aubree continues to grow as a premium chocolatier and patisserie brand.

Key Responsibilities:

1. Business Strategy & Growth

• Develop and implement business strategies to drive revenue, profitability, and market share.
• Identify opportunities for expansion (new Experience Centres, Hubs, aggregator tie-ups, and geographies).
• Monitor P&L for the business verticals under responsibility.

2. Sales & Marketing

• Drive sales across B2C (Experience Centres, Hubs, Online, Aggregators) and B2B segments.
• Ensure sales targets are met through structured planning and execution.

3. Experience Centres & Hubs

• Ensure smooth operations, customer experience, and profitability of all centres and hubs.
• Implement SOPs and ensure adherence to quality and service standards.

4. Customer Relationship Management (CRM)

• Lead customer loyalty, retention, and engagement initiatives.
• Leverage data insights to improve customer lifetime value and repeat business.

5. Aggregator Business

• Manage relationships with online aggregator platforms (Swiggy, Zomato, etc.).
• Drive aggregator sales growth and ensure compliance with platform requirements.

6. Business Development & Expansion

• Identify new business avenues, strategic partnerships, and channel opportunities.
• Lead expansion projects from feasibility to execution (new stores, new cities).

7. People Leadership

• Lead and motivate teams across sales, marketing, CRM, and operations.
• Build a high-performance culture with focus on accountability and results.

Key Performance Indicators (KPIs):

Financial Performance

• Revenue Growth: % increase in monthly/quarterly sales vs. targets.
• Profitability: Contribution margin & P&L performance of centres, hubs, and business units.
• Cost Efficiency: Reduction in operational costs without compromising quality.

Sales & Marketing

• Achievement of sales targets across all channels (Experience Centres, Hubs, Online, Aggregators).
• ROI on marketing campaigns & customer acquisition cost.
• Growth in brand visibility, social media engagement, and campaign effectiveness.

Operations & Customer Experience

• Customer satisfaction (CSAT) & Net Promoter Score (NPS) improvement.
• Reduction in service lapses, complaints, and escalations.
• Operational compliance with SOPs and quality standards.

CRM & Customer Retention

• Growth in customer repeat purchase rate.
• Increase in loyalty program participation.
• CRM-driven revenue contribution.

Aggregator & Online Business

• Monthly growth in aggregator orders and revenue.
• Improvement in aggregator ratings and reviews.
• Share of online sales vs. total sales.

Business Development & Expansion

• Number of new centres/hubs launched on time and within budget.
• Successful entry into new markets.
• Contribution of new business initiatives to overall revenue.

Leadership & Team Development

• Employee engagement & retention rates in business units.
• Achievement of team KPIs and performance reviews.
• Development of next-level managers and future leaders.