Digital Ads Performance Marketer

2 days ago

Andheri East, Maharashtra, India Peora Fashions Pvt Ltd Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Key Responsibilities

  • Plan, launch, and manage Meta (Facebook/Instagram), Google, and WhatsApp Ads
  • Optimize campaigns for sales growth and high ROAS
  • Implement A/B testing on creatives, audiences, and ad copies
  • Develop a structured approach to scale ad budgets while keeping profitability in check
  • Identify and expand audience segments through Lookalike Audiences and Retargeting
  • Lower Cost Per Acquisition (CPA) and maximize Return on Ad Spend (ROAS)
  • Work with designers to create high-converting ad creatives
  • Write compelling ad copies, headlines, and CTA variations that drive sales
  • Track daily ad performance, adjust bids and budgets accordingly
  • Use Google Analytics, Facebook Ads Manager, and Shopify reports to analyze trends
  • Provide weekly and monthly reports with insights and next steps
  • Improve landing pages and checkout flows for better conversions
  • Build and optimize retargeting campaigns to increase customer lifetime value

Who We're Looking For

  • 2+ years of hands-on experience in Performance Marketing (E-commerce preferred)
  • Strong expertise in Facebook Ads, Google Ads, and WhatsApp Ads
  • Proven experience in scaling ad budgets profitably
  • Excellent analytical skills with knowledge of Google Analytics and Shopify
  • Understanding of audience segmentation, retargeting, and Lookalike Audiences
  • Knowledge of Conversion Rate Optimization (CRO) is a plus
  • Ability to write ad copy that converts (strong English skills preferred)

Candidates can directly share resumes & work profiles to the Marketing Manager on WhatsApp at

Job Type: Full-time

Pay: ₹30, ₹60,000.00 per month

Application Question(s):

  • Do you have at least 2 years of hands-on experience in managing Meta (Facebook/Instagram) and Google Ads campaigns? (Yes/No)
  • Have you worked on scaling ad budgets profitably for an e-commerce brand? (Yes/No)
  • What was the highest monthly ad budget you have managed? (Please specify in ₹)
  • What is the average ROAS you have achieved in your recent campaigns?
  • How comfortable are you with tools like Google Analytics and Shopify reports? (Beginner/Intermediate/Advanced)
  • Can you share examples of ad creatives or campaigns you have worked on that drove strong results? (Ads library links)

Work Location: In person

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