
Performance Marketing Specialist
1 week ago
Job Title: Performance Marketing Specialist
Location: Andheri (E), Mumbai
Experience: 5–6 years
Job Summary:
We are seeking a hands-on and strategic Performance Marketing Specialist to manage and scale high-budget campaigns across digital and traditional channels. This role requires strong analytical skills, creative collaboration, and a results-driven mindset to drive ROI and brand visibility.
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across PPC, social media, SEO, email, and traditional media.
- Own end-to-end campaign management, from strategy to performance analysis.
- Collaborate with creative and cross-functional teams to deliver impactful campaigns.
- Conduct A/B testing and data-driven optimizations to improve ROI and conversion rates.
- Manage budgets efficiently and ensure spend aligns with business goals.
- Analyze market trends and competitor activity to inform marketing decisions.
Requirements:
- 5–6 years of performance marketing experience (agency background preferred).
- Proven track record managing large marketing budgets.
- Proficiency in tools like Google Ads, Meta Ads Manager, SEO tools, Google Analytics, etc.
- Strong communication, leadership, and analytical skills.
- Bachelor's degree in Marketing, Business, or a related field.
Job Type: Full-time
Pay: ₹1,500,000.00 per year
Experience:
- Performance marketing: 4 years (Required)
Location:
- Andheri, Mumbai, Maharashtra (Preferred)
Work Location: In person
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