Senior Marketing Manager

2 days ago

Bengaluru, Karnataka, India KoinBX Full time US$ 90,000 - US$ 1,20,000 per year

We are a fast-growing, centralized crypto exchange that has been in the market for 6+ years. Our mission is to make cryptocurrency trading simple, secure, and accessible to everyone. We are looking for a results-driven Senior Marketing Manager to lead marketing initiatives, enhance brand visibility, and drive user acquisition and retention in the competitive crypto landscape.

Key Responsibilities

Strategy & Planning:

  • Develop and implement comprehensive marketing strategies for brand awareness, user growth, and engagement.
  • Identify market trends and create campaigns aligned with the crypto industry's evolving landscape.

Campaign Management:

  • Plan, execute, and optimize multi-channel marketing campaigns across digital, social media, and community platforms.
  • Manage acquisition funnels for both retail and institutional users.

Performance Marketing & Analytics:

  • Drive data-driven marketing decisions with clear KPIs (CPL, CPA, CAC, ROI).
  • Monitor and analyze campaign performance, providing actionable insights and optimizations.

Partnerships & Community Building:

  • Manage community engagement strategies across Telegram, and other crypto forums.

Team Leadership & Collaboration:

  • Lead and mentor a small marketing team to execute campaigns effectively.
  • Work closely with product, tech, and operations teams to align marketing efforts with business goals.

Requirements

  • 5–7 years of experience in marketing, with at least 3 years in the crypto, blockchain, or FinTech industry.
  • Strong understanding of crypto exchanges, trading products, and market trends.
  • Proven track record in running successful digital marketing and performance campaigns.
  • Expertise in SEO, SEM, social media marketing, and content strategy.
  • Data-driven approach with strong analytical and reporting skills.
  • Excellent communication, leadership, and project management skills.

Preferred Skills

  • Hands-on experience with Google Analytics, Ads Manager, and Marketing Automation tools.
  • Knowledge of community-driven growth strategies in crypto ecosystems.
  • Ability to handle marketing for both retail and institutional clients in the crypto space.
  • Experience in scaling user acquisition.

What We Offer

  • Opportunity to lead marketing in a fast-growing crypto exchange.
  • Exposure to the global blockchain and cryptocurrency ecosystem.
  • Collaborative, innovative, and growth-oriented work culture.

Job Type: Full-time

Work Location: In person

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