Performance Marketing Executive

24 hours ago

Gurgaon, Haryana, India CP Consultancy Services Full time

Key Responsibilities:

Develop, execute, and optimize performance marketing campaigns across Meta Ads

(Facebook & Instagram), Google Ads (Search, Display, YouTube), and LinkedIn Ads.

Manage end-to-end paid media strategy, execution, and performance tracking to drive

engagement, leads, and conversions.

Conduct audience research and implement advanced targeting strategies to enhance

campaign effectiveness.

Collaborate with the creative team to develop high-performing ad creatives, including

static and video ads.

Monitor and analyze ad performance metrics using platforms like Google Analytics,

Facebook Business Manager, and LinkedIn Campaign Manager.

Implement A/B testing strategies to improve ad copy, creative, and targeting for maximum

ROI.

Plan and execute retargeting and lookalike audience campaigns to increase brand

awareness and conversions.

Optimize ad budgets and bid strategies to maximize campaign efficiency and meet business

goals.

Stay updated on industry trends, algorithm changes, and best practices to improve

campaign performance.

Prepare detailed performance reports and provide strategic recommendations for ongoing

campaign improvements.

Requirements:

Bachelor's degree in Marketing, Digital Advertising, Communications, or a related field.

Proven experience in performance marketing, paid media strategy, and campaign

management.

Hands-on expertise with Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads,

and Google Analytics.

Strong understanding of PPC, conversion rate optimization (CRO), and audience

segmentation.

Ability to analyze campaign data, generate insights, and adjust strategies for optimal

performance.

Experience in budget allocation, bid strategy, and cost-per-acquisition (CPA)

optimization.

Excellent communication and collaboration skills to work with design, content, and

development teams.

Creative problem-solving skills with a results-driven approach.

What We Offer:

A dynamic and collaborative work environment.

Opportunities for professional growth and upskilling in performance marketing.

Exposure to diverse industries and international clients.

Work with cutting-edge digital marketing tools and platforms.

Competitive salary with performance-based incentives.

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