Head of Marketing
1 week ago
Build and lead the end-to-end marketing engine for our toys brand, Juny—owning brand strategy, offline retail presence, digital performance marketing, and campaign execution to drive awareness, sales, and profitable growth. This role partners closely with management to set quarterly/annual plans, budgets, and ROI targets, and then delivers through a blend of in-house team, agencies, and channel partners.
Key ResponsibilitiesA) Strategy, Planning & Governance
· Create the annual/quarterly marketing plan and calendar (brand, product launches, retail, performance), linked to revenue targets.
· Own the marketing budget; prepare monthly budget vs. expected ROI, present to management, and adjust based on performance.
· Define brand positioning, architecture, and messaging for product lines and age groups; ensure consistency across channels.
· Build the marketing operating model (in-house vs agency mix), KPIs, dashboards, and review
B) Offline Marketing & Retail Enablement
· Drive product placement on shelves at toy stores, modern trade, and key retail chains; create planograms and shelf strategies.
· Lead packaging development (structure, graphics, unboxing, compliance marks); run cost-quality A/Bs with vendors.
· Own retail visibility: POSM, display units, end-caps, standees; trade promos and sell-out activations.
Coordinate with Sales/GT for distributor/dealer rollouts and retail training.
Job Type: Full-time
Pay: ₹35, ₹70,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
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