SEO and Digital Marketing Specialist
7 days ago
Key Responsibilities
- Plan, execute, and optimize Google Ads (Search, Display, Video) and Facebook/Instagram campaigns for multiple clinic locations.
- Perform SEO audits, keyword research, backlink strategy, and technical optimizations.
- Create, manage, and monitor Google My Business (GMB) listings for multiple sites.
- Analyze campaign performance metrics (CTR, CPC, conversions, CPA) and prepare weekly/monthly ROI reports.
- Collaborate with design and content teams to produce landing pages, creatives, and blog content.
- Conduct competitor analysis and identify new growth opportunities.
- Coordinate with U.S. marketing and clinical teams to align campaigns with business goals.
- Manage local and geo-fencing campaigns to increase patient footfall.
- Track Google Analytics 4 (GA4), Search Console, and SEM tools for reporting and insights.
- Stay updated on latest SEO/SEM algorithm changes and industry trends.
Job Types: Full-time, Permanent
Pay: ₹30, ₹60,000.00 per month
Work Location: In person
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