Female Paid Ads Specialist

6 days ago


Kadavanthara Kochi Kerala, India Guidenest Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Kühl Teen is India's first teen-specific personal care brand, creating safe, natural products designed for teenagers. We're looking for a Paid Ads Specialist to drive our e-commerce growth through smart, performance-focused campaigns and modern optimization strategies.

Key Responsibilities

  • Plan, launch, and optimize paid campaigns across Meta Ads (Facebook/Instagram), Google Ads, YouTube, and Native Ads (Taboola/Outbrain).
  • Use SEO + AEO (Answer Engine Optimization) to improve rankings on Google and AI-driven search engines.
  • Apply GEO targeting to run location-specific campaigns and regional offers.
  • Monitor KPIs like CTR, CPC, ROAS, and conversion rates; optimize for better ROI.
  • Run A/B tests on creatives, copies, and landing pages.
  • Track performance using Google Analytics, Facebook Pixel, and related tools.
  • Prepare simple reports with actionable insights.
  • Collaborate with creative and content teams to ensure campaigns match the brand's tone.

Qualifications

  • Experience in paid media campaign management (preferably e-commerce/D2C).
  • Strong hands-on knowledge of Meta Ads Manager and Google Ads.
  • Familiar with SEO, AEO, and GEO targeting strategies.
  • Good analytical skills with comfort in numbers and reports.
  • Creative mindset and interest in teen-focused branding.

Why Join Kühl Teen?

  • Work with India's first teen-only personal care brand.
  • Chance to explore new-age marketing (AEO + GEO) beyond traditional ads.
  • Fast-growing brand = fast learning and growth opportunities.
  • A youthful, creative, and fun work culture.

Job Type: Full-time

Work Location: In person



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