Assistant Manager- Interactive Experiences
5 days ago
Job Summary
We are looking for a dynamic and creative professional to join our Interactive Experiences team. The role involves conceptualizing and executing interactive campaigns that spark engagement, amplify fandom, and deliver impactful content-led experiences. You will collaborate closely with product, programming, design, legal, commercial, and analytics teams to bring cutting-edge interactivity to life on the platform.
Key Responsibilities
- Ideation & Strategy: Develop innovative, out-of-the-box concepts for interactive features and campaigns that boost fandom and deepen audience engagement.
- Content-Centric Solutions: Identify need gaps across genres and audiences; design tailored interactive experiences aligned to content type and viewer behavior.
- Cross-Functional Collaboration: Work with product teams to design, test, and launch interactive features.
- Partner with programming, legal, and commercial teams to ensure smooth campaign execution.
• Operational Excellence: Manage and update metadata & copies for interactive elements. - Collaborate on feature testing and enhancements to deliver a flawless user experience.
- Analytics & Insights: Track dashboards, analyze user behavior, and leverage data to optimize interactivity and engagement outcomes.
Preferred Education & Experience
- Skills & Competencies: Strong communication and storytelling skills.
- Problem-solving mindset with strong project management abilities.
- Analytical thinker, comfortable working with data and insights.
- Passion for pop culture, and deep awareness of Indian & global entertainment trends.
- Prior experience in OTT platforms, TV channels, advertising agencies, social media agencies, or marketing domains.
- Hands-on exposure to interactive or engagement-driven campaigns that involve gratification fulfilment
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