Area Sales Manager

5 hours ago

Jamnagar, Gujarat, India Univia Full time

Job Title: Area Sales Manager (ASM) Territory Sales Manager (TSM)

Department: Sales & Marketing

Reporting To: Regional Sales Manager

Job Overview We are hiring Area Sales Managers (ASM) and Territory Sales Managers (TSM) with deep field

experience in the agri-input industry to lead sales growth, drive team performance, and build strong

retailer and farmer relationships in assigned territories. The ideal candidate should be agronomically

sound, street-smart, and possess strong retail and team management skills with at least 3-8 years of

relevant experience.

Key Responsibilities****

**- Territory & Sales Ownership
- Drive primary and secondary sales of agri-inputs (insecticides, fungicides, bio-stimulants,

fertilizers).
- Set monthly targets for territory and team; monitor daily sales tracking and beat performance.
- Ensure strong retail coverage, market penetration, and territory-specific growth planning.
- Team Management
- Lead, mentor, and manage Sales OfficersExecutives across rural beats.
- Train team on product knowledge, farmer engagement, retail handling, and Univia app usage.
- Review daily sales activities, plan joint fieldwork, and improve productivity through

coaching.
- Agronomy & Farmer Engagement
- Provide sound agronomy guidance (crop stages, pests, nutrition) to retailers and farmers.
- Organize farmer meetings, field days, and demo plots to showcase product efficacy.
- Recommend right products based on soil, crop, and crop stage.
- Retail Sales Process Management
- Build strong retailer relationships for repeat orders, collections, and brand visibility.
- Ensure proper retail display, POS material usage, and scheme communication.
- Promote digital ordering and engagement through Univia s retailer app.
- Market Intelligence & Reporting
- Track competitor schemes, pricing, new launches, and farmer preferences.
- Share structured feedback with Product, Branding, and SCM teams.
- Submit daily market activity reports and sales forecasts using company tools.
- Street Smartness & Territory Knowledge
- Apply common sense and adaptability to handle field-level challenges.
- Leverage local knowledge of geography, crop cycles, agri-influencers, and retailer dynamics.
- Logistics, Planning & Compliance
- Coordinate with PDO, warehouse, and accounts teams for timely supply and payment clarity.
- Ensure compliance with regulatory norms (Insecticide Act, FCO, etc.) in product promotion.*****
***Candidate Requirements

  • Experience: 3 8 years in agri-input field sales (mandatory).*
    - Education: B.Sc.M.Sc. Agriculture, or a relevant Agri-Business qualification.
    - Vehicle: Must own a two-wheeler or car with a valid license.**
    *Skills: o Strong team handling and sales drive.

    o Ability to work independently in the field.

    o Excellent communication in local language & Hindi.

    o Proficiency in planning, beat design, and reporting (mobile appsExcel).****

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