Director of Business Strategy

Department Name

Product

Date Opened

08/29/2025

Job Type

Full time

Industry

Technology

Work Experience

5+ years

Remote Job

This is a remote position.

Director of Business Strategy - ITM

(Inspect / Test / Maintain – Public Safety SaaS)

About First Due

First Due is the leading end-to-end software platform for Fire, EMS, and Public Safety agencies. We deliver mission-critical applications that streamline operations, ensure compliance, and improve community safety. Our modules span Fire Prevention, Scheduling, Personnel, Assets, Pre-Incident Planning, Community Engagement, and more.

First Due's ITM (Inspect / Test / Maintain) solution is a strategic product that enables AHJs to effectively manage 3rd-party fire protection system inspections, tests, and maintenance in compliance with NFPA standards and local ordinances. First Due helps AHJs drive system compliance, integrated into First Due's full suite of Fire Prevention features.

Role Overview

We are seeking a Director of Business Strategy - ITM to drive the success of this critical product line. This is a cross-functional leadership role responsible for coordinating efforts across Product, Sales, Marketing, Partnerships, and Customer Experience to ensure that ITM meets and exceeds goals for ARR growth, retention, and market share expansion.

Acting as the general manager of the ITM business, you will report directly into the Executive team. Your responsibility is to ensure First Due's ITM solution becomes the best-in-class compliance and inspection platform for Fire and Life Safety.

Roles & Responsibilities

Product & Market Strategy

• Act as the voice of the ITM business unit, providing input into product roadmap and competitive positioning.
• Partner with Product Management to identify and prioritize feature gaps vs. competitors (e.g., The Compliance Engine, IROL and LIV).
• Develop market expansion strategies into contractors, property owners, and third-party inspection companies.
• Track regulatory and NFPA standard changes to ensure ITM supports evolving compliance needs.

Sales & Marketing Enablement

• Partner with Sales leadership to track pipeline, forecast, and win/loss trends specific to ITM.
• Drive GTM initiatives: case studies, webinars, trade shows, and thought leadership specific to fire protection contractors and AHJs.
• Collaborate with Marketing to position ITM as the leading compliance management tool within the broader First Due platform.

Partnerships & Ecosystem

• Build and manage partnerships with inspection contractors, compliance organizations, and potential integration partners.
• Explore GTM partnerships with CAD companies, records management systems, and hardware vendors (e.g., smart devices, sensors).
• Drive marketplace relationships (e.g., state compliance portals, insurance-linked systems).

Customer Success & Adoption

• Partner with Implementation and Support teams to ensure customer onboarding timelines and satisfaction benchmarks are met.
• Identify key adoption blockers (e.g., contractor engagement, ordinance compliance) and drive cross-functional solutions.
• Work with Customer Success to identify upsell and expansion opportunities within existing accounts.

Reporting & Leadership

• Present quarterly ITM business reviews to the CEO/COO, including progress, risks, and asks.
• Track ARR growth, retention, adoption metrics, and market penetration for ITM.
• Act as a cross-functional "glue" ensuring ITM has alignment across the organization.

Qualifications

Required:

• 7+ years of experience in SaaS product strategy, business development, or GTM roles.
• Proven ability to work cross-functionally across Product, Sales, Marketing, and CX.
• Strong understanding of SaaS growth levers (ARR, retention, adoption, upsell).
• Excellent communication skills — able to influence at the executive level and with external stakeholders.
• Experience in competitive positioning and driving market strategy in a fast-growth SaaS environment.

Preferred:

• Domain expertise in Public Safety, Fire & Life Safety compliance, or RegTech.
• Familiarity with NFPA standards, compliance workflows, or fire inspection industry practices.
• Prior experience with ITM and AHJ compliance software solutions
• Experience managing or supporting partnerships with contractors, AHJs, or government entities.
• MBA or equivalent strategic/analytical background.

We welcome a diverse workforce If you don't fit all the qualifications for the job listed above but feel you bring unique experience and perspective that would serve this role and First Due well, we encourage you to apply.

Allapplicants must be authorized to work for any US employer in the United States. Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time. Hiring is contingent upon candidates successfully passing a criminal background check. As part of the I-9 verification of authorization to work in the US, Locality Media LLC participates in E-Verify.

Physical Demands and Work Environment

This role is fully remote with minimal travel expectations at this time. Reasonable accommodation may be made to enable qualified employees and applicants to perform the essential functions as outlined above. If you require an accommodation during the interview process, please reach out to

Working at First Due

First Due offers a comprehensive compensation and benefits package for eligible employees, including competitive pay, medical, dental, and vision coverage, FSA/HSA, 401(k), flexible PTO, a fully remote workplace, a technology stipend, opportunities for advancement, and other benefits and perks that sets our team apart. Visit to learn more.

If you are a resident of a state with wage transparency laws, please reach out to for a reasonable estimate of annual base compensation and any eligible incentive compensation.The actual compensation offered to successful candidates for roles may be higher or lower, based on non-discriminatory criteria including but not limited to relevant professional experience, geographic location, knowledge, skills, and abilities. This range will be reviewed on a regular basis.

Locality Media LLC dba First Due is an equal opportunity employer. We do not discriminate in any aspect of employment on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status or class. We are committed to promoting an environment of respect, acceptance, diversity and inclusivity, and equal opportunity. Discrimination and harassment of any type in any form will not be tolerated.

When you apply for a role at Locality Media, LLC. dba First Due, we will collect some personal data, including information from your application, resume, or LinkedIn profile. This information is used during the interview and candidate evaluation process for opportunities at First Due and is only shared internally.Please review our candidate privacy notice here.

First Due is an Equal Opportunity Employer and does not discriminate on the basis of race or ethnicity, religion, sex, national origin, age, veteran disability or genetic information or any other reason prohibited by law in employment.