
On-Field Sales Manager – Food
1 week ago
Job Title: On-Field Sales Manager – Food & Beverages
Location: BNG
Department: Sales (On-Ground Operations)
Experience Required: 4–8 years (Field Sales in F&B/FMCG preferred)
Employment Type: Full-Time
Job Summary:
We are seeking a proactive and result-driven On-Field Sales Manager to lead our ground sales efforts across retail outlets, general trade, modern trade, and HoReCa (Hotel, Restaurant, Café) segments. This role involves extensive fieldwork, team handling, distributor management, and direct customer interaction to drive growth and visibility for the brand.
Key Responsibilities:
- Identify, onboard, and manage distributors, retailers, and key channel partners in the assigned territory.
- Lead a team of sales executives/promoters and ensure daily targets are achieved.
- Conduct regular market visits to monitor placement, visibility, and stock availability.
- Achieve monthly and quarterly sales targets across GT (General Trade), MT (Modern Trade), and HoReCa channels.
- Build strong relationships with store managers, distributors, and clients to drive repeat business.
- Conduct in-store activations, product sampling, and promotional activities.
- Ensure timely order bookings, follow-ups on deliveries, and collections.
- Submit accurate daily/weekly field reports, market insights, and competitor analysis.
- Coordinate with internal teams (Logistics, Marketing, and Accounts) to resolve field-level challenges.
- Train and motivate the field team for better execution and customer handling.
Required Skills and Qualifications:
- Bachelor's degree in Business, Marketing, or a related field.
- 4 years of field sales experience in FMCG/F&B (mandatory).
- Strong knowledge of local markets, retailers, and distributor networks.
- Excellent communication, negotiation, and people management skills.
- Self-motivated, street-smart, and target-driven.
- Comfortable with daily market travel and fieldwork.
- Proficiency in MS Excel, Google Sheets, and basic reporting tools.
Job Type: Full-time
Pay: ₹50, ₹80,000.00 per month
Schedule:
- Day shift
- Weekend availability
Work Location: In person
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