Beverage Sales Manager

4 days ago

Mumbai, Maharashtra, India Poptail FNB Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Sales Manager - HoReCa (QSRs & College Canteens)

Company: Poptail - The Next-Gen Beverage Startup

Location: Delhi NCR

Experience: 5-8 years in Beverage Sales (HoReCa focus)

Type: Full-Time

About Us

Poptail is redefining beverages for Gen Z. We craft bold, refreshing drinks that are as fun as they are flavorful-designed for the cool kids in college canteens, buzzing QSRs, and on-the-go chill spots. We're not just a drink-we're a vibe.

We're looking for a Sales Manager who gets this vibe, and has the grit and network to help us place Poptail on every menu that matters.

Role Overview

As our Sales Manager - HoReCa, you'll be responsible for driving sales and building lasting relationships in the HoReCa segment, with a sharp focus on college canteens, QSRs, and small-format cafés. You'll identify new business opportunities, negotiate deals, and own the end-to-end sales funnel-from prospecting to closing and retention.

Key Responsibilities

  • Identify, approach, and onboard new HoReCa clients, especially in college campuses, food courts, and fast-casual chains
  • Manage relationships with QSRs, college canteen operators, and beverage procurement teams
  • Drive visibility and placement of Poptail in high-footfall outlets
  • Work with distributors and wholesalers to ensure supply and fulfillment
  • Negotiate trade terms, pricing, and POS activations
  • Monitor performance and sales data, and report on growth opportunities
  • Be the eyes and ears on the ground-bring insights from customers back to product and marketing teams

Requirements

  • 3 years of experience in beverage sales or FMCG, with a focus on the HoReCa channel
  • Proven relationships with QSRs, café chains, or college canteens (or similar)
  • Hustler mindset-hands-on, field-oriented, and customer-first
  • Strong negotiation and communication skills
  • Deep understanding of sales metrics and a track record of meeting or exceeding targets
  • Passion for youth culture, Gen Z trends, and all things beverage

Nice to Have

  • Experience working with a startup or launching a new product category
  • Existing network in target cities or zones
  • Exposure to BTL marketing and on-ground activations

Perks

  • Be part of a bold, high-growth startup disrupting the beverage space
  • Work with a young, creative team that's building something fun and fresh
  • Attractive variable incentives linked to sales performance

To Apply:

WhatsApp us at with your CV and a quick note on why you think Poptail fits your vibe or fill this form

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