Regional Sales Manager

3 days ago

Mumbai, Maharashtra, India Ice Boy Machines Full time

Location: New Delhi /

Mumbai/ Bengaluru

Department: Sales & Distribution

Reports To: National Sales Head / Director Sales

Industry: Commercial Refrigeration / Kitchen Equipment (Ice Machines)

Job Summary:

Ice-boy is seeking a dynamic and result-oriented Regional Sales Manager to lead sales operations across regions . This role involves managing a team of Sales Managers, overseeing channel partner performance, driving revenue growth, and expanding market presence. The ideal candidate will possess strong leadership skills, a deep understanding of B2B sales, and proven experience in dealer/channel development within the refrigeration or kitchen equipment segment.

Key Responsibilities:

  • Sales Leadership & Execution:

  • Drive monthly, quarterly, and annual sales targets across territories.

  • Lead a team of Executives and ensure performance through reviews, training, and mentoring.

  • Strategize and execute regional sales plans aligned with company goals.

  • Channel Partner Management:

  • Appoint, develop, and manage a network of dealers, distributors, and resellers across assigned states.

  • Monitor stock levels, order flow, and working capital hygiene at channel partner level.

  • Ensure channel partners are trained and aligned with Ice-boys product knowledge and brand standards.

  • Market Expansion & Intelligence:

  • Identify growth opportunities in untapped cities or verticals (HORECA, QSRs, Cold Chains, etc.).

  • Gather and report market intelligence, competition benchmarking, and pricing trends.

  • Support marketing activations, trade shows, and dealer events regionally.

  • Customer Relationship Management:

  • Build and nurture relationships with key B2B clients including QSR chains, hotels, food service providers, and institutional buyers.

  • Handle escalations and ensure high customer satisfaction levels.

  • Coordinate with service and operations teams to ensure timely installation and support.

  • Reporting & Compliance:

  • Maintain accurate records of sales activities, forecasts, and MIS reports.

  • Ensure credit policies, commercial terms, and company guidelines are followed by field teams and partners.

Qualifications & Experience:

  • Graduate/Postgraduate in Business, Marketing, or related field.
  • 8-12 years of experience in B2B sales with at least 3-5 years in a regional managerial role.
  • Industry experience in commercial refrigeration, kitchen equipment, appliances, or industrial products preferred.
  • Strong experience in channel development and regional sales operations.
  • Proven team leadership skills with ability to motivate and drive distributed teams.
  • Excellent interpersonal, negotiation, and decision-making abilities.
  • Willingness to travel extensively across the assigned region.

Key Competencies:

  • Strategic planning and execution
  • Channel partner development
  • Sales forecasting and analytics
  • Team building and leadership
  • Customer-centric approach
  • Territory management

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