Product Marketing Manager

1 week ago

Coimbatore, Tamil Nadu, India Yavar Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Key Responsibilities

  • Product Positioning & Messaging:
  • Develop clear and compelling product messaging that highlights the platforms' value to enterprises.
  • Translate technical capabilities into business benefits for different target audiences.
  • Ensure consistency in brand and product messaging across all marketing channels.
  • Go-to-Market (GTM) Strategy:
  • Work with product and sales teams to define and execute GTM strategies for new product launches.
  • Identify target customer segments and tailor marketing initiatives accordingly.
  • Monitor and refine GTM approaches based on market trends and customer insights.
  • Content & Demand Generation:
  • Create engaging marketing content such as blog posts, case studies, whitepapers, sales collateral, and email campaigns.
  • Support demand generation efforts by crafting lead-nurturing campaigns, webinars, and industry reports.
  • Collaborate with design teams to develop visually appealing assets that enhance product storytelling.
  • Market Research & Competitive Analysis:
  • Conduct in-depth research on customer needs, industry trends, and competitor offerings.
  • Identify key differentiators to position the platforms as market leaders.
  • Gather customer feedback and insights to refine marketing strategies and product messaging.
  • Sales Enablement & Collaboration:
  • Develop sales decks, one-pagers, and battle cards to help the sales team communicate product value effectively.
  • Conduct internal training sessions to ensure cross-functional teams understand product positioning.
  • Work closely with product development based on market needs and customer feedback.

Qualifications & Skills

  • Experience:
  • 2+ years of experience in product marketing, B2B marketing, or technology marketing.
  • Experience working in AI, SaaS, or enterprise software industries is a plus.
  • Marketing & Technical Skills:
  • Strong understanding of product positioning, messaging, and go-to-market strategies.
  • Ability to translate complex technical concepts into compelling business value.
  • Experience with content creation, digital marketing, and demand generation strategies.
  • Familiarity with CRM tools, marketing automation platforms, and analytics tools.
  • Soft Skills & Mindset:
  • Excellent storytelling, communication, and presentation skills.
  • Highly creative and analytical, with a strategic approach to problem-solving.
  • Ability to work cross-functionally with sales, product, and design teams.
  • Self-motivated, detail-oriented, and able to thrive in a fast-paced environment.

Why Join Yavar?

  • Shape the narrative of platforms in a rapid evolving industry
  • Be part of a collaborative, high-growth environment with a culture of innovation.
  • Opportunity to work with top-tier AI and product teams.
  • Rewarding, performance-based incentives, and rapid career growth opportunities.

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