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Product Marketing
2 weeks ago
Company Overview
TeachEdison is an innovative Education Technology company specializing in developing high-performance software solutions for educators. Our flagship product, EdisonOS, is a comprehensive operating system designed to streamline knowledge commerce. With a talented team of 11-50 professionals headquartered in Bangalore, we are committed to advancing the software development industry. Visit our website at to learn more.
Job Overview
We are seeking a Junior Product Marketing professional to join our team in Coimbatore. This is a full-time position requiring a minimum of 1 year to a maximum of 3 years of experience. As a Product Marketing expert, you will play a pivotal role in enhancing our brand presence and driving product engagement through a variety of marketing strategies and content creation activities.
Qualifications and Skills
- Proven experience in copywriting with a ability to craft compelling and persuasive marketing copy across different channels.
- Expertise in content creation, including an understanding of various formats, tone, and style appropriate for different audiences.
- Strong understanding of product positioning strategies to effectively differentiate our products within the market.
- Experience in social media marketing, with an ability to develop engaging campaigns that drive audience interaction.
- Proficiency in podcasting, including scripting, recording, and editing to convey the brand message effectively.
- Ability to create YouTube videos, from conceptualization to execution, tailored to promote educational technology products.
- Familiarity with digital marketing tools and metrics to analyze and track campaign performance effectively.
- Excellent communication skills, capable of articulating ideas clearly and persuasively across various platforms.
Roles and Responsibilities
- Develop and execute comprehensive product marketing strategies to drive brand recognition and product adoption.
- Create engaging content across various channels, including blogs, social media, podcasts, and video platforms.
- Work closely with the product team to ensure accurate and effective communication of product features and benefits.
- Manage and optimize social media presence to increase follower engagement and expand reach.
- Plan and conduct market research to identify target customer segments and adapt communication strategies accordingly.
- Collaborate with the sales team to align marketing campaigns with sales goals and customer needs.
- Monitor and report on the effectiveness of marketing efforts, using data-driven insights to refine strategies.
- Stay updated on industry trends and competitor activities to maintain a competitive edge.
