Senior Marketing Manager

3 days ago

Nanded, Maharashtra, India IIB Career Institute Private Limited Full time

Company Description

IIB (Ideal Institute) is a Maharashtra-based coaching institute specializing in medical exam preparation for competitive exams like NEET and 11th & 12th Board examinations. With over 20 years of experience, IIB has successfully guided more than 15,000 medical professionals to secure admissions in reputed medical colleges. As a pioneer in dedicated medical coaching, IIB combines experience, expertise, and an in-depth understanding of exam patterns to provide quality education. Known for its exceptional track record, IIB is the go-to choice for aspiring medical professionals in India.

Role Description

This is a full-time Senior Marketing Manager role based on-site in Nanded. The Senior Marketing Manager will be responsible for planning and executing marketing strategies to enhance the brand image and drive student enrollment. Daily responsibilities involve overseeing digital marketing initiatives, creating marketing campaigns, managing content creation, coordinating promotional events, analyzing market trends, and collaborating with cross-functional teams to meet organizational goals. The role requires strong leadership and communication skills to lead and mentor the marketing team effectively.

Qualifications

  • Proven experience in Marketing, Digital Marketing, and Campaign Management
  • Expertise in Content Strategy, Social Media Handling, and SEO
  • Strong skills in Market Research, Data Analysis, and Insights Derivation
  • Excellent Communication, Leadership, and Team Management capabilities
  • Analytical mindset with the ability to measure ROI and marketing performance effectively
  • Proficiency in digital tools and platforms, familiarity with CRM tools is a plus
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • Experience in the education sector or training institute marketing is advantageous

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