Head of Marketing
1 day ago
Job Title:
Head of Marketing
Experience:
10– 15 Years
Department / Function:
Marketing – Strategy & Growth Location: Ahmedabad – Work from Office
Employment Type:
Full-time
Position Overview:
We are seeking an accomplished Head of Marketing to lead Sahana System Ltd's global marketing function, drive brand visibility, and enable business growth through innovative and measurable strategies. The role demands a visionary leader with deep expertise in B2B/enterprise marketing, digital transformation services and international campaigns. The ideal candidate will combine strategic thinking with hands-on execution, building a world-class marketing team to position SSL as a trusted global technology partner.
Key Responsibilities
- Define and implement the global marketing strategy aligned with Sahana System Ltd's growth objectives.
- Build and lead a high-performing marketing team across brand, digital, content, and field marketing.
- Oversee demand generation, account-based marketing (ABM), and lead nurturing programs.
- Partner with sales and presales teams to develop impactful proposals, RFP responses, case studies, and go-to-market content.
- Strengthen Sahana System Ltd's brand positioning through thought leadership, PR, analyst relations, and industry forums.
- Drive digital campaigns across SEO, SEM, social media, email, paid ads, and automation platforms.
- Manage global marketing budgets and deliver measurable ROI.
- Leverage analytics, data, and AI-driven tools to optimize marketing performance.
- Lead global events, webinars, and strategic partnerships to enhance market presence.
- Foster a culture of innovation, continuous improvement, and customer-centric marketing.
Required Qualifications & Skills
Must-have:
- Education: Bachelors in Marketing/Business; MBA preferred.
- 12–18 years of proven marketing experience, with at least 5+ years in a senior leadership role.
- Strong expertise in B2B enterprise IT/tech services marketing.
- Demonstrated success in building global brand visibility and lead generation pipelines.
- Proficiency in digital marketing, automation platforms, CRM, and analytics tools.
- Track record of managing multi-million marketing budgets and global campaigns.
- Exceptional communication, storytelling, and stakeholder management skills.
- Strong leadership qualities with experience in mentoring and scaling marketing teams.
Preferred:
- Experience working with international markets (North America, Europe, Middle East, Asia).
- Exposure to presales and proposal marketing for enterprise clients.
- Certifications in digital marketing, analytics, or leadership.
- Ability to integrate AI/ML-driven solutions into marketing functions.
Skills & Attributes
- Strategic Leadership: Ability to define long-term marketing vision and roadmap.
- Data-Driven Mindset: Proficient in campaign analytics, dashboards, ROI measurement.
- Global Outlook: Skilled in navigating cross-cultural collaboration and international campaigns.
- Innovative Thinker: Keen to adopt new technologies, trends, and platforms.
- Collaboration & Influence: Partner effectively with executive leadership, sales, and delivery teams.
- Execution Excellence: Balance between strategy and hands-on operational delivery.
- Customer-Centricity: Passion for building strong client connections and driving business value.
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