Product Manager

5 days ago

Ahmedabad, Gujarat, India Hester Biosciences Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibility Areas (KRAs):

- Product Strategy & Trade Marketing Planning

  • Define product vision aligned with Pet Care goals and sales needs.
  • Map competitor trade marketing efforts and emerging trends.
  • Develop differentiated positioning for Hester's Pet Care portfolio in trade.

- New Product Development, GTM & Field Sales Activation

  • Based on in-depth market research, identify the gaps & develop new products to be launched each quarter followed by the GTM strategy.
  • Design and execute go-to-market plans including brand communication, trade schemes, POS materials, and field activation.
  • Collaborate with zonal/regional sales teams to localize marketing efforts.
  • Ensure high visibility at vet clinics, retail pet shops, and distribution channels.

- Market & Field Insights

  • Gather insights from field visits, retailer feedback, and sales team discussions.
  • Monitor competitive activity in trade to adapt tactics quickly.
  • Support zonal and regional managers in developing market-level strategies.

- Sales Enablement & Communication

  • Create ready-to-use sales collaterals: product sheets, pitch decks, objection handling.
  • Plan and deliver trade-focused training modules.
  • Support incentive design and performance-tracking tools for sales team motivation.

- Sales Scheme Management

  • Develop quarterly trade promotion calendars.
  • Roll out incentive schemes and monitor participation and impact.
  • Ensure timely communication of schemes to all field force levels.

- Performance Tracking & Feedback Loop

  • Track KPIs including sales growth, scheme effectiveness, and field feedback.
  • Maintain a feedback loop with the field team and make rapid tactical adjustments.

Education:
BVSc or MVSc (Veterinary Science)

Experience:
6 to 10 years in Product Management in Pet care

Job Location:
Kadi, Gujarat ( Bus transportation facility available from Ahmedabad, Kalol & Kadi)

Interested candidate can share their resume on

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