Lead - Partner Marketing

6 days ago

Bengaluru, Karnataka, India Freshworks Full time ₹ 15,00,000 - ₹ 25,00,000 per year
Company Description

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Job Description

The Lead Partner Marketing Manager is responsible for planning and executing marketing initiatives with

external partners (like resellers, tech alliances, cloud platforms). Their job is to create joint campaigns

and programs that drive leads, sales pipeline, and visibility — all in collaboration with sales, alliances,

and product teams. They act as a bridge between internal teams and external partners, ensuring smooth execution of marketing campaigns, co-branded content, events, and performance tracking.

Core Role Objectives

● Develop and run joint marketing plans with strategic partners (resellers, system integrators, alliances, etc.).

● Drive campaigns that generate leads, boost brand awareness, and increase partner-influenced revenue.

● Own the end-to-end execution and tracking of partner marketing activities.

Key Responsibilities

● Create and manage co-branded campaigns: webinars, digital ads, emails, solution briefs, and events

● Collaborate with partner managers, sales, and marketing to align on goals and KPIs

● Handle Market Development Funds (MDF): plan budget, approve spend, track usage and ROI

● Enable partners with ready-to-use marketing kits, templates, and product content

● Run partner communication programs: newsletters, webinars, portals

● Support new partner onboarding with GTM playbooks and training content

● Track and report performance metrics: leads, pipeline, ROI, campaign effectiveness

Qualifications

● 5–8 years of B2B marketing experience, preferably in partner/channel marketing

● Experience with Salesforce, HubSpot/Marketo, Google Analytics, Excel

● Strong project management and communication skills

● Experience with MDF planning and execution is a big plus

● Ability to work in a fast-paced, results-driven environment

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

  • Partner Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India c81fd181-9807-4f9b-9cb5-11df399ad338 Full time ₹ 60,00,000 - ₹ 1,50,00,000 per year

    Experience Required :3 to 6 yearsSkills :-Excellent communication skills-Must have experience in Partner marketing/ Channel marketing, Videos, webinars, SaaS companies, Cloud platforms, Lead Generation, Drafting emails, Experience in Marketing tools and analytics platforms, Marketing automation, CRM tools, Marketing campaigns.CTC Range :Max 15 LPANotice...

  • Manager Partner Marketing

    2 weeks ago

    Bengaluru, Karnataka, India Freshworks Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work...

  • Manager Partner Marketing

    1 week ago

    Bengaluru, Karnataka, India Freshworks Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Company Description At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant,...

  • Manager Partner Marketing

    1 day ago

    Bengaluru, Karnataka, India Freshworks Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Company Description Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business...

  • Partner Marketing Manager

    5 days ago

    Bengaluru, Karnataka, India DBSync Inc Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    YouAre passionate about technology, wake up every morning to experiment, learn and develop new solutionsAbout UsAt DBSync we provide the opportunity to use technology that creates innovative and next generation data integration products which helps our employees to cultivate their creativity and sense of belonging. DBSync is a leading provider for data...

  • Partner Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India CloudThat Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Role: Partner Marketing ManagerLocation:BangaloreEmployment Type:Full-timeAbout your Company:CloudThat, founded in 2012 by Bhavesh Goswami, is India's first company to offer comprehensive cloud consulting and training. Headquartered in Bengaluru with global offices, it has delivered 350+ projects and trained 850K+ professionals across 30+ countries.A...

  • Digital Marketer

    6 days ago

    Bengaluru, Karnataka, India ENGLISH PARTNER Full time ₹ 5,00,000 - ₹ 6,00,000 per year

    Job Title:Digital Marketer (Telugu & Kannada)Company: English PartnerLocation: Indiranagar, Bangalore.Mode: On-Site (Full Time)Experience: 2- 4 yearsKey Responsibilities:* Develop, implement, and manage digital marketing tasks, Meta and Google Ads, SEO, SEM, social media, and email marketing.* Give insights and ideas for our social media platforms to...

  • Marketing Executive – Channel Partner

    2 days ago

    Bengaluru, Karnataka, India Ram Associates Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    Job Summary:We are looking for a proactive and energetic Marketing Executive to manage marketing activities and coordination with channel partners in the real estate sector. The role includes supporting channel partner engagement, handling marketing communication, organizing events, and ensuring effective promotion of real estate projects.Key...

  • Partner Development Lead

    2 weeks ago

    Bengaluru, Karnataka, India Harness Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Harness is a high-growth company that is disrupting the software delivery market. Our mission is to enable the 30 million software developers in the world to deliver code to their users reliably, efficiently, securely and quickly, increasing customers' pace of innovation while improving the developer experience. We offer solutions for every step of the...

  • Partner Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India Asia Association Pte Ltd Full time ₹ 15,00,000 - ₹ 30,00,000 per year

    The Partner Marketing Specialist plays a pivotal role in delivering high-touch marketing concierge services to our cloud computing partners. This position blends strategic collaboration, campaign execution, and premium presentation to drive joint go-to-market success across infrastructure, SaaS, and platform ecosystems. You'll serve as a trusted advisor,...