Lead - Partner Marketing

1 week ago

Bengaluru, Karnataka, India Freshworks Full time ₹ 15,00,000 - ₹ 25,00,000 per year
Company Description

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Job Description

The Lead Partner Marketing Manager is responsible for planning and executing marketing initiatives with

external partners (like resellers, tech alliances, cloud platforms). Their job is to create joint campaigns

and programs that drive leads, sales pipeline, and visibility — all in collaboration with sales, alliances,

and product teams. They act as a bridge between internal teams and external partners, ensuring smooth execution of marketing campaigns, co-branded content, events, and performance tracking.

Core Role Objectives

● Develop and run joint marketing plans with strategic partners (resellers, system integrators, alliances, etc.).

● Drive campaigns that generate leads, boost brand awareness, and increase partner-influenced revenue.

● Own the end-to-end execution and tracking of partner marketing activities.

Key Responsibilities

● Create and manage co-branded campaigns: webinars, digital ads, emails, solution briefs, and events

● Collaborate with partner managers, sales, and marketing to align on goals and KPIs

● Handle Market Development Funds (MDF): plan budget, approve spend, track usage and ROI

● Enable partners with ready-to-use marketing kits, templates, and product content

● Run partner communication programs: newsletters, webinars, portals

● Support new partner onboarding with GTM playbooks and training content

● Track and report performance metrics: leads, pipeline, ROI, campaign effectiveness

Qualifications

● 5–8 years of B2B marketing experience, preferably in partner/channel marketing

● Experience with Salesforce, HubSpot/Marketo, Google Analytics, Excel

● Strong project management and communication skills

● Experience with MDF planning and execution is a big plus

● Ability to work in a fast-paced, results-driven environment

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

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