
Digital Marketing Manager
3 days ago
Job Title:
Senior Manager – Digital Marketing
Location:
Mumbai
Experience:
8–10 years
Company Overview:
A fast-growing AI-led cybersecurity company delivering cutting-edge mobile threat defense solutions for regulated industries. Recently raised ₹76 Cr in Series A funding to support global growth and product innovation.
Role Overview:
We are looking for a strategic and execution-focused digital marketing leader with
strong experience in B2B marketing
, specifically for
cybersecurity and IT SaaS products
. The role involves owning digital campaigns, content, analytics, and lead generation across multiple channels.
Key Responsibilities:
- Develop and lead end-to-end B2B digital marketing strategies for SaaS cybersecurity products
- Plan and optimize multi-channel campaigns (LinkedIn, Google Ads, SEO/SEM, email, PPC)
- Create and manage technical content including blogs, thought leadership, and product positioning
- Oversee website updates, SEO strategy, and web analytics for continuous optimization
- Collaborate with internal teams and external agencies to ensure timely execution
Must-Have Skills:
- Proven success in
cybersecurity or IT SaaS product marketing - Strong track record in
B2B lead generation and campaign performance - Expertise in tools like Google Analytics, AdWords, and marketing automation platforms
- Excellent communication, storytelling, and project management capabilities
-
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