Head of Marketing

1 week ago

Gurgaon, Haryana, India Saras AI Institute Full time ₹ 1,04,000 - ₹ 1,30,878 per year

ROLE-
Growth Marketer – Brand-Led, Outcome-Obsessed

Location
: Gurgaon (India-first, Global-ready)

Type
: Full-time

Experience
: 6–12 years

Seniority
: Leadership

SARAS AI Institute is the world's first online, AI-only, U.S.-Approved degree-granting institution — making job-ready AI education radically affordable and globally accessible.

We're reimagining what an AI-first Instutions looks like — backed by top-tier advisors, IIT/NIT partnerships, a global curriculum, and real job pipelines.

We've built the AI learning hub, The world's noticing. Now we need a Growth Marketer who can make it unforgettable.

What You'll Drive

Brand-Led Growth

  • You'll own and execute full-funnel campaigns that build awareness, trust, and action
  • Shape how the world perceives SARAS — across campuses, LinkedIn feeds, parent WhatsApp groups, and global career sites

Content That Converts

  • Turn boring into bold: transform value props into viral carousels, explainers, reels, and lead magnets
  • Write (and help design) copy that lands — on websites, emails, and pitch decks

Experiments With ROI

  • Run A/B tests across email flows, social hooks, LinkedIn DMs, event formats, and lead capture forms
  • Track what works, kill what doesn't, double down on winners

Student & Partner Acquisition

  • Build pipelines from K-12 schools, colleges/Universities, and working professionals
  • Design outreach and re-engagement journeys across India and global regions
  • Bonus if you've cracked parent/student influencer loops or advisor-sales synergy

Amplify Presence

  • Support founder-led storytelling on LinkedIn + podcasts
  • Get SARAS featured in the right places (PR, partnerships, panels, invites)

You'll Thrive Here If You…

  • Have 6–12 years of experience in growth marketing, B2C/B2B2C funnels, or early-stage brand building
  • Think in terms of experiments, not campaigns
  • Have written copy, designed creatives, or tested lead magnets yourself
  • Can plug into college audiences, student mindsets, or working professionals
  • Are obsessed with conversion metrics, not just reach
  • Love that no two days feel the same

You'll Love This Role If You Want…

  • Zero red tape. Full ownership. Founding team energy.
  • Your work to directly impact how thousands enter the AI workforce
  • To shape a global brand that still feels human, playful, and student-first
  • The thrill of building something with no blueprint — just ambition

When You Apply

Along with your application, please share:

  • One campaign or piece of content
    you've created that you're proud of
  • One idea you'd love to try at SARAS
    — wild or simple, we're all ears

Send everything to:
Mansi Pandey
–

Subject line:
Growth Marketer – Your Name

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