Deputy Manager

Job Description
Key Deliverables

• Pricing Management on SKUs:

• Develop and implement pricing strategies for selected SKUs to optimize revenue and profitability.

• Monitor pricing performance and adjust strategies as needed to remain competitive in the market.

• Analyze pricing data and market trends to identify opportunities for pricing optimization.

• Trade Spend Management:

• Manage trade spend allocation to maximize profitability while achieving sales targets.

• Monitor trade spend effectiveness and ROI, adjusting allocation as necessary to optimize results.

• Collaborate with Sales and Marketing teams to develop trade spend strategies aligned with business objectives.

• New Distributor Onboarding:

• Lead the onboarding process for new distributors, ensuring smooth integration into existing operations and set performance expectations.

• Develop and implement training programs to educate new distributors on company policies, procedures, and product offerings.

• Distributor ROI Management:

• Analyze distributor performance and ROI to evaluate effectiveness and identify areas for improvement.

• Develop and implement strategies to enhance distributor ROI, such as optimizing distribution networks and improving operational efficiency.

• Collaborate with Sales and Operations teams to address performance issues and drive continuous improvement.

• Revenue Optimization:

• Develop and implement strategies to optimize net revenue generation, taking into account pricing, trade spend, and distributor management.

• Analyze revenue trends and variances to identify opportunities for growth and improvement.

• Forecasting and Reporting:

• Collaborate with cross-functional teams to develop revenue forecasts and projections for selected SKUs and distributors.

• Prepare and present reports and analysis on pricing, trade spend, distributor performance, and revenue trends.

• Provide insights and recommendations based on analysis to support strategic decision-making.

• Compliance and Process Improvement:

• Ensure compliance with regulatory requirements and company policies related to pricing, trade spend, and distributor management.

• Identify opportunities for process improvement and efficiency gains in pricing management, trade spend allocation, and distributor onboarding.

• Drive initiatives to streamline processes and enhance overall effectiveness in revenue management.

• Stakeholder Engagement:

• Build and maintain strong relationships with internal stakeholders, including Sales, Marketing, and Operations teams.

• Collaborate cross-functionally to align pricing, trade spend, and distributor management strategies with broader business objectives.

Role Requirements
Qualification: CA (Inter)/ MBA in Finance

Experience

• 4-8 years of overall experience in the finance function (preferably in FMCG set up)
• Atleast 3 year with any bottling company
• Experience on SAP is must.
• Strong business acumen.

Desired Skills

• Strong analytical and problem-solving skills.
• Attention to detail and accuracy.
• Effective communication and interpersonal skills.
• Should be open to relocate

About Us
RJ Corp is a leading Indian conglomerate with a diversified presence across Food and Beverages, Quick-Service Restaurants, Retail, Healthcare, and Education . With operations across India and international markets including Nepal, Sri Lanka, Zambia, Morocco, and Nigeria , we are the powerhouse behind some of the most recognized global and homegrown brands.

Group Companies

• Varun Beverages Ltd (VBL) : VBL is a flagship business of RJ Corp and the world's largest PepsiCo franchise bottler (outside US), managing a wide portfolio including Pepsi, Mountain Dew, Sting, 7UP, Tropicana, Aquafina, Slice , and Gatorade .
• Devyani International Ltd (DIL) : India's largest franchisee of Yum Brands , operating KFC , Pizza Hut , Costa Coffee , and homegrown brands like Vaango and Food Street .
• Devyani Food Industries Ltd (DFIL) : A key player in food processing and dairy, known for the Cream bell ice cream brand and other high-quality offerings.
• RJ Corp Retail : Retail partner for premium global brands like Nike and TWG Tea , bringing world-class lifestyle and performance products to consumers.
• Cryoviva & Lineage Healthcare : Offering stem cell banking and premium maternity care through modern facilities and expert services.
• DPS & MMI Schools : Advancing quality education through schools in partnership with Delhi Public School Society and Modern Montessori International .

About The Team
Varun Beverages Ltd (VBL) is 2 nd largest franchisees of PepsiCo globally, and a key player in the Global beverage industry. As a flagship company of the diversified RJ Corp group, VBL is engaged in the manufacturing, bottling, and distribution of a wide range of carbonated soft drinks, non-carbonated beverages, and packaged drinking water including trademarks owned by PepsiCo.

With a strong footprint across India , Nepal, Sri Lanka, Morocco, Zambia, and Zimbabwe, VBL operates numerous state-of-the-art manufacturing facilities and an extensive distribution network. The company's product portfolio includes popular global brands such as Pepsi, Mountain Dew, Mirinda , 7UP, Tropicana, Slice, Aquafina, Gatorade and Creambell Milk .

Driven by operational excellence, sustainability, and innovation, Varun Beverages continues to expand its reach while maintaining the highest standards of quality, safety, and customer satisfaction. The company is listed on Indian stock exchanges and is recognized for its robust growth, efficient supply chain, and commitment to long-term value creation.