Sr Copywriter

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.At Target, we have a timeless purpose and a proven strategy and that hasnt happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, whereTarget in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win

Overview about Target in IndiaAt Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations.

Pyramid Overview

Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests, guest segments and behaviors, business objectives, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.Target in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create, connect and collaborate.

A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing, strategy & digital and youd lead/contribute to work that connects to millions of guests. Yourinfluence will drive sales and grow brand love through work thats guest-centric, on brand, category relevant and channel focused.

About the role

As a Senior Copywriter for Roundel, Targets retail media network, youll create innovative and effective digital content for and other media channels. This includes awareness, consideration and promotional copy, written in the Target brand voice and balanced with a clear, concise, easy-to-navigate approach. Youll be asked to merge consumer insights/data with creative best practices, and to quickly adapt to shifting priorities. Youll need to stay up-to-date on emerging trends and innovations in digital marketing/e-commerce, and of course, ensure the accuracy of your copy. .

As a Sr. Copywriter (Roundel), you need to:.

• Actively contribute to high-visibility projects, especially for large enterprise brands or significant campaigns, translating vendor requirements into compelling creative solutions.
• Have a keen interest and understanding of data and how creative or campaigns perform based on marketing objective.
• Be able to understand and direct creative holistically, across function.
• Develop and leverage generative AI (GenAI) solutions for stronger, more efficient outputs and outcomes.
• Act as the Target and Roundel brand custodian, ensuring all creative outputs adhere to the guidelines. You should have a deep understanding of the audience, trends and retail landscape. .
• Lead by example in terms of creativity and innovation, sharing new trends, methodologies to elevate the creative output.
• Work closely with the other team members across Creative and PM to refine creative concepts and strategies.
• Ideate/contribute/take the lead at vendor meetings to present creatives.
• Contribute to the development of the teams creative vision mapped to our OKRs.
• Recognize and collaborate with different teams on pitch and incremental opportunities.
• Serve as the single point of contact (SPOC) for other initiatives.

About you:

- Four-year college degree and/or equivalent work experience.
- 8+ years of copywriting experience, digital/ecommerce copywriting experience preferred.
- Ability to manage, drive and contribute to multiple projects at the same time.
- Deep understanding of multichannel marketing creative & communication.
- Consultative in client/ vendor conversations to communicate the creative direction.
- Ability to manage time well, especially during peak retail seasons.
- Exceptional communication skills across all settings, ability to tailor message as appropriate.
- Resourceful and able to work independently on filling in gaps of information.
- Able to demonstrate flexibility in approach and adapt to changing priorities and requirements.
- Have curiosity and drive for seeking and promoting new ideas, channels, campaigns.

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