Sr Copywriter

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn't happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target's global team and has more than 4,000 team members supporting the company's global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win

Overview about Target in India

At Target, we have a timeless purpose and a proven strategy. And that hasn't happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target's global team and has more than 4,000 team members supporting the company's global strategy and operations.

Pyramid Overview

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests, guest segments and behaviors, business objectives, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.Target in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create, connect and collaborate.

A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing, strategy & digital and you'd lead/contribute to work that connects to millions of guests. Your
influence will drive sales and grow brand love through work that's guest-centric, on brand, category relevant and channel focused.

Team Overview

Roundel is Target's retail media business, a sell-side business built on the principles of first party (people based) data, brand safe environments, and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone's best interest. At the very root of that, Roundel is here to drive business growth for our clients and redefine "value" in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.

Target Creative (TC) is the in-house creative & content agency dedicated to bringing one of the world's most beloved and recognizable brands to life. We're the storytellers behind the brand: designers, marketers, and strategists crafting bold, joyful experiences across every platform. From billion-dollar brands to immersive digital moments, we deliver inventive, guest-obsessed creative that moves at the speed of retail. Powered by a world-class global team and strong partnerships, we tackle every challenge as one integrated force. We never settle and always push for what's next.

A role with Target in India Marketing (Roundel Creative) is an opportunity to work with some of the best in the business for marketing, creative strategy, media & digital and you'd lead work that connects to millions of guests. Your influence will drive sales and grow brand love through work that's guest-centric, on brand, category relevant and channel focused. The Roundel Creative team is a group of experts fluent in Target's creative vision, brand standards, and guest experience. Our capabilities span copywriting, content creation, art direction, design, motion graphics, and production. As Roundel's creative hub, we craft strategic, insight-driven work that reflects cultural trends and inspires guests to engage with the brands they love.

About the role

As a Sr. Copy Writer (Roundel), you will:

• Drive high-visibility projects, especially for larger enterprise brands or significant campaigns, translating vendor requirements into compelling creative solutions.

• Acts as the Target and Roundel brand custodian, ensuring all creative outputs adhere to the guidelines. You should have a deep understanding of the audience, trends and retail landscape.

• Guides and supports the team offering creative direction/feedback to ensure highest quality of work.

• Leads by example in terms of creativity and innovation, sharing new trends, methodologies to elevate the creative output.

• Works closely with the other team members across Creative and PM to refine creative concepts and strategies.

• Ideates/contributes/takes lead at vendor meetings to present creatives.

• Contributes to the development of the team's creative vision mapped to our OKRs.

• Recognize and collaborate with different teams on pitch and incremental opportunities.

• Lead as the SPOC for other Roundel initiatives.

About you:

• 3-4 year college degree

• 8+ years of copywriting experience, digital/ecommerce copywriting experience preferred

• Ability to manage and drive multiple projects at the same time

• Ability to think strategically and bring an analytical mindset to problem solving

• Deep understanding of multichannel marketing creative & communication

• Consultative in client/ vendor conversations to communicate the creative direction

• Exceptional communication skills across all settings, ability to tailor message as appropriate

• Resourceful and able to work independently on filling in gaps of information

• Able to demonstrate flexibility in approach and adapt to changing priorities and requirements

• Has curiosity and drive for seeking and promoting new ideas, channels, campaigns

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